Adidas'S Three Quarter Profit Of 282 Million Euros Rose Nearly 5%.

Investors see Adidas AG (ADS.DE) Adidas group in the overall performance of golf and Russian business inventory clearance results, plus The three quarter Performance is better than market expectations, and Adidas AG (ADS.DE) opened 5.2% higher on Thursday.

The net profit in the three quarter was 282 million euros, although it was 10.8% lower than the same period last year, but it was higher than the average expected 268 million 400 thousand euros after the market cut. Operating profit fell by 13% to 405 million euros per year, which is also higher than the market forecast of 399 million euros.

Total sales in the North American market, excluding the strong global performance, grew 6.2% to 4 billion 118 million euros, and the market forecasts 4 billion euros. North America market Sales recorded a decline of 1.4%, while Latin America increased by 15.8% a year, while Western Europe and Eastern Europe increased by 10% and 19% respectively.

Adidas Adidas brand and the Reebok Reebok sold by Hongkong and Middle East conglomerates increased by 12.4% and 6.6% respectively, compared with Reebok Reebok's 9% reduction. TaylorMade-adidas Golf brand continued to deteriorate along with the decline of golf in North America, and sales fell by 35.6% over the same period last year, a decrease of 30.6% over the first half of last year. But the decline in golf business has been offset by growth in sales of football and running goods.

By the end of September, Stock The annual increase of 7% was calculated at fixed exchange rates, which was much lower than that of 16% at the end of July. DZ Bank analyst Herbert Sturm said that in the short term, this is a positive factor for the stock price. He maintained a "buy" rating on Adidas AG (ADS.DE).

Adidas AG (ADS.DE) Adidas CEO Herbert Hainer said in its earnings report that the group will continue to focus on the main challenges: "restructure and stabilize TaylorMade-adidas brand, challenge Russian business and restore growth in the US market." He disclosed that the new development strategy will be released in March next year.

The Group expects net sales in fiscal year 2015 to grow in median digits, while net profit growth will be higher than sales growth; meanwhile, it reiterates the previous full year downside expectations: net profit of 650 million euros, after 8.3-9.3 billion euros, and 787 million euros in fiscal 2013, with a growth in median to high position, which was previously expected to be a high digits. The operating profit margin 6.5%-7.0% was previously expected to be 8.5%-9.0%.

However, the gross profit margin target has been further reduced to 48.0%-48.5% on the basis of the 48.5%-49.0% reduction in August. The gross interest rate in the three quarter was 47.4%, down 190 basis points from the same period last year. By contrast, the gross profit margin of Nike Inc. (NYSE:NIKE), Nike's largest competitor, has increased by 170 basis points to 46.6% in the last quarter from 44.9% in the same period last year.

In addition, due to the golf business in the Russian and North American markets, the sales and profit targets of "Route 2015" will not be achieved next year. The group hoped that the total sales and operating profit rates in 2015 could reach 17 billion euros and 11% respectively.