VAUDE Speeds Up Overseas Expansion And Opens Its First Brand Store In Switzerland

according to report In recent years, with the gradual saturation of the German outdoor market, local outdoor brands have implemented the "going out" strategy, and nuggets overseas markets. VAUDE, which has a history of more than 40 years, is also one of them. In addition to stepping up its expansion in important overseas markets such as China and the United States, Switzerland in neighbouring countries has also become one of the target markets of VAUDE.

Swiss brand store is VAUDE's first exclusive store in Europe except Germany. The store is located near Wallisellen, Zurich, with an area of more than 200 square meters. It is run by Spatz Camping company, a long-term cooperative agent of Vaude. It will run products including clothing, shoes and socks, installation, cycling and so on. The structure and design of the shop adheres to VAUDE's consistent environmental protection style, and runs the concept of sustainable development to every detail. On the choice of materials, whether it is the outer wall of the shop or the rack in the store, VAUDE adopts natural logs approved by the German forest administration, which means that the raw materials they use are reliable and absolutely not hacked. Illegal cutting 。

In the winter of 1974, Albrecht con Dewitz, a 31 year old mountain sports expert, founded the outdoor brand VAUDE at UnteREIsenbach (Olsen white) under the the Alps in southern Germany. Founded in 2014, 40th anniversary, VAUDE advocates respecting the environment and the environment that are closely related to us. natural To be a "green company" is the vision of VAUDE.

As early as 1975, VAUDE began to design and produce backpacks for mountaineering enthusiasts. By 1997, VAUDE's products have developed to include functional clothing such as mountaineering bags, sleeping bags, tents and all kinds of sports.