"Double Eleven" Clothing Brand Discount Promotion War Is Approaching

In 2014, the "double eleven" is coming. Looking back on the "double eleven" in 2013, businesses have made a pot of pot. Therefore, the major brands can not help but fight.

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On holidays and holidays, garment manufacturers, agents and affiliate shops start early and plan various kinds of holiday promotions, which seems to have become a routine business tool for businessmen.

Reporters from Tmall, Taobao, Jingdong, Dangdang, Amazon, Yi soon network and other well-known e-commerce platform learned that front-line clothing brands have launched the pre-sale payment, consumers can pay in advance deposit can be booked, the number of orders for many goods has been steadily rising, early detonation of "double eleven".

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Reporters open Tmall official website, the main entrance of the website is "double eleven" campaign publicity page.

Men and women wear, home textiles, footwear, electrical appliances, life department stores, beauty makeup, have launched preferential price reduction activities, many of which are pre-sale.

Reporters randomly entered a men's clothing theme page, saw the activity announcement: "double eleven" came, clothing pre-sale men's assembly hall, buy early cheap, and other titles.

Edison Chan, Jimmy Lin, Zhang Liang, Kim Su Hyon and other international celebrities represent the main brands of clothing.

Found that not only clothing discount attractive, distribution of gifts and raffle methods are also different.

In an autumn coat of a women's wear brand, the original price is 899 yuan, the pre-sale price is 311 yuan, and the deposit is 51 yuan. The number of the bookings has now reached 322.

Gifts and coupons, such as no threshold coupons, 30 yuan, 399 full 50 yuan, 699 yuan back to 100 yuan, 150 1111 yuan free single, 11 pieces of gold bars, iphone6, concert tickets and other activities can be found everywhere.

Coincidentally, following Jingdong and Tencent cooperation, its product promotion and Ali Tmall can hardly be compared.

According to media reports, from November 1st to November 12th, Jingdong will launch large and full category promotional activities in the official website, mobile client, WeChat shopping and mobile QQ shopping platform, and launch a campaign of "one price to the end of 12 days".

Reporters found that 100% of the people will be concerned about the "double eleven" discount promotional information, and more than 80% of the consumption will have a "double eleven" shopping budget, 90% of the strong desire for clothing consumption.

Ms. Wang, who lives in the Pinghu District of Shenzhen, told reporters that she had been coveting a knitted coat on the Internet for a long time. She took advantage of the holiday sale and discount to see that it was very cost-effective and paid the deposit to get her income pocket.

Holiday promotions are attractive, but consumers must not be blinded by discounts.

According to the analysis of the industry, the holiday discount activities are all over the world. The manufacturer's name is to place new products on the market. However, there will inevitably be a phenomenon of fish mixed with eyes. Consumers should keep their eyes open and pay attention to three goods, with a price of three.