The Big Shoe Making Power Is Strong In Wenzhou.

Born in Jiaxing, Zhejiang in 1938, he was the Secretary and director of the National Light Industry Bureau in March 1998. He was the chairman of the China Light Industry Federation and Secretary of the Party committee in February 2001.

Member of the Standing Committee of the Tenth National People's Congress.

He has visited the shoe and leather industry for many times, and put forward suggestions and suggestions for the shoe leather industry in Wenzhou.

With great expectations.

Friends of Wenzhou shoe leather industry:

Hello everyone!

I am from Jiaxing, Zhejiang, so I often come to Zhejiang, and I am very concerned about the reform and development of Zhejiang.

We also have a better understanding of Wenzhou. Since the reform and opening up, Wenzhou has developed rapidly, especially the shoe leather industry.

From 80s to 90s of last century, the shoe leather industry in Wenzhou played a leading role in the whole country.

Wenzhou

The two fires left a deep impression on me.

Once in 1987, at the Wulin gate, because of the poor quality of shoes, people were put on a fire.

But we Wenzhou people are ambitious. Wherever we fall, we will get up.

By 1999, after 12 years of hard work and hard work, Wenzhou's shoes, especially several leading companies such as AOKANG and Kangnai, have developed very well.

At this time, others pretend to be the brand of Wenzhou.

You put the shoes that people pretend to be in the fire at the Wulin gate, and these two fires have a great impact on the society.

In 1999, I came to Wenzhou for the first time.

At that time, the meeting of the director general of the National Light Industry Department was held in Zhejiang.

At that time, from Hangzhou to Yiwu to Yongkang, and finally to Wenzhou, opened in Hangzhou and ended in Wenzhou.

I remember Jiang Jufeng, Secretary of the Wenzhou Municipal Committee (the last governor of Sichuan province) and mayor Qian Xingzhong, mentioned in our talks that the output of Wenzhou shoes has reached 600 million pairs. Can we name Wenzhou a "Chinese shoes capital"?

At that time, I was thinking about this problem, and I also strongly supported this idea.

But I think it's not just that you have 600 million pairs of shoes, the Chinese shoes capital.

We should also look at the quality of shoes.

Moreover, not only has the domestic market, but also the international market, more importantly, look at the development of stamina, with scientific and technological support, shoes must have technical content.

At that time, I discussed with Xu Yong, chairman of China Leather Association, to set up several conditions for "China Shoes Capital".

After several years of hard work, we have applied for it. We organize experts to conduct examination and evaluation.

Only by reaching the standard can we name it.

From 1999 to 2001, Wenzhou made it through more than two years of hard work, and Wenzhou shoes were very famous in the society.

In 2001, the footwear industry in Wenzhou reached the requirements through expert review. Wenzhou finally won the honorary title of "China Shoes Capital".

After every review, Wenzhou not only met the requirements, but also made continuous progress and improvement in many aspects.

From 2001 to 2013, after 12 years of hard work, from 600 million pairs of shoes in 2001 to 1 billion 300 million pairs of shoes now, the growth rate has reached 117%, and the output value has increased from 30 billion yuan to 85 billion 200 million yuan, with a growth rate of 84%.

In the meantime, not only the domestic market share has been increasing, but also the international market share is improving.

Exports rose from 794 million US dollars to US $5 billion 156 million now, with a growth rate of 588%.

In addition, there are other honors. The whole industry has 3 Chinese export brands, 3 Chinese brand products, 3 Chinese export inspection free products, and 82 well-known trademarks in China.

The national light industry sector has 215 distinctive regions, of which 65 are in Zhejiang, accounting for nearly 1/3, and 8 in Wenzhou.

There are more than 300 prefecture level cities in the whole country, with a characteristic area averaging less than one prefecture level city, while Wenzhou has taken 8.

This shows that Wenzhou's shoe and leather industry has made great efforts in deepening reform, restructuring, upgrading and upgrading, strengthening management and improving quality, and has made brilliant achievements. It has played a leading and exemplary role in the leather industry and light industry in our country.

I want to express my thanks and salute to you.

Our country must realize

Big country to the goal of shoemaking power.

Wenzhou should continue its efforts and make greater contributions.

Now, the annual output of shoes in our country is about 13000000000 pairs, accounting for 62% of the world's total output of 21 billion pairs of shoes.

Among them, 827 million pairs of leather shoes account for 50% of the world's 1 billion 659 million pairs of shoes.

In the about 13000000000 pairs of shoes, exports amounted to 10 billion 70 million pairs, and the world trade volume was 12 billion 200 million pairs, that is, our exports accounted for 82% of world trade.

The export sales of our shoes are US $43 billion 360 million, and the total volume of world trade is US $98 billion 700 million, accounting for 44%.

Sales amounted to US $10 billion 800 million, accounting for 23% of world trade volume of US $46 billion 600 million.

From these data, we are already a big producer of shoes, but from sales and efficiency, we are not yet a powerful country.

Our average price of a pair of leather shoes is only 13 dollars, while the average price of imported leather shoes is 47.7 dollars.

Therefore, we are only big countries, and we can not speak of strong countries. This is the goal of our efforts.

From the big shoemaking countries to the powerful countries, I think this hope is in Wenzhou.

Wenzhou put forward the fashion capital, which is very appropriate.

Fashion is to meet the requirements of the times, noble products.

First of all, giving people the first impression is appearance.

But fashion is not fashionable.

I think fashion is gentlemanly and virtuous.

Fashion is not only the appearance, but also the inside.

Let's take our shoemaking as a function to increase humidity, deodorization, antibacterial and shockproof.

I think the shoemaking enterprises in Wenzhou should develop better.

First of all, the quality of our staff.

Including management, business, technology, design and front-line staff, we all have to work hard.

We should make good use of the China shoes capital technology research center, personnel training center and Wenzhou University, and train all kinds of talents in a planned and high standard way.

At the same time, enterprises should catch fashion elements and serve for design.

Not only should we use modern intelligent tools such as 3D computers for design services.

What's more, our designers should go deep into reality and understand the changes of fashion elements and consumers' needs at home and abroad.

All enterprises should establish their own R & D centers; the mode of operation and production management should be integrated with the excellent performance management mode; the process and equipment of production shoes should be independently innovating on the basis of introducing digestion and absorption, and gradually achieve digitalization and intellectualization, and the most important thing is to master core technology.

We should give full play to Wenzhou's advantages and build a state-level green leather tanning base.

Now, the skin we need every year, 50% is imported, not enough to apply, and we need to import 190 thousand tons of finished leather, about 2 billion 800 million dollars, and 810 thousand tons of semi-finished leather, about 1 billion 650 million dollars.

In this way, we can not meet the requirements of our quantity and quality.

We should propose to the NDRC that we should establish designated pastures and link them with our tanning base so as to develop high-grade shoe leather.

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We should also promote brand cultivation and enhance the concentration of brands.

Our brand is too large, we need to merge the enterprises to improve the concentration of the industry, so as to enhance the brand concentration.

While considering the production of fashion shoes, special groups should also be considered.

For example, sports shoes, dance shoes, special shoes, such as track and field shoes, ballet shoes, fire shoes and so on.

Fire-fighting shoes refer to fire-fighting duties when firefighters need to be saved and extinguish in a fire.

I once saw a fragment.

An egg was placed in the fire shoes, and dozens of kilograms of heavy objects were smashed down. The shoes were opened and the eggs were intact.

Besides sports shoes, besides our regular wear, there are track and field, weightlifting, gymnastics and so on. There are different requirements.

Everyone knows Adidas.

In 1936, at the Olympic Games in Berlin, Germany, an athlete of the United States competed in Adidas shoes. He won 4 Championships.

Before the start of the Olympic Games, he first wore shoes with sensors and insoles to train him to test his position.

The athletic shoes he played were placed on the corresponding parts and put nails on them.

In this way, he ran the best results.

Adidas also became famous.

We believe that the shoe and leather industry in Wenzhou has a certain foundation in independent innovation, technology, machinery and equipment, brand culture and business management. After five or six years of hard work, Wenzhou will be able to realize the "fashion capital" by 2020, and will make important contributions to China's grand goal of realizing the shoe making power.

Finally, I wish you all success and good health! I wish Wenzhou a brighter tomorrow!

Chen Shineng

November 2014

Character impression

He is the guide for innovation and development of Wenzhou shoes.

(Narrator: Director of Wenzhou shoe leather industry association, Zheng Xiukang, chairman of Kangnai group), Minister Chen, the first pair of Wenzhou shoes are from Kangnai.

In January 1999, as mentioned in Minister Chen's letter, the National Light Industry Bureau will convene the annual meeting of the chief executive and the light industry work.

At that time, Minister Chen suggested that in order to "breathe the fresh air of reform and opening up", sum up the experience of private enterprise development, and better understand the Zhejiang private enterprises in the forefront of reform and opening up, the National Light Industry Bureau meeting was held in Zhejiang.

Minister Chen not only arranged the closing ceremony of the conference in Wenzhou, but also held a high level Symposium on private entrepreneurs in Wenzhou.

Minister Chen and the director of the hall face to face dialogue with entrepreneurs. Our private entrepreneurs are very cordial.

At that time, the name of our company was "Wenzhou the Great Wall shoes company". Because of the first mechanization pformation and the manufacture of high-end leather shoes, the reputation of the the Great Wall footwear industry and the brand reputation of Kangnai shoes were quite high at that time.

During the meeting of the director of the office, more than 100 leaders from Chen Shineng and vice minister Pan Beilei came to inspect the "the Great Wall shoe company" (the predecessor of Kangnai group).

But at that time, the image of Wenzhou shoes was not very good. We already had the ability to produce high-grade European shoes, so we wanted to make a contribution to reshape the image of Wenzhou shoes. So we have prepared a pair of high-end European Kangnai shoes for every inspection leader. These shoes have impressed the leaders deeply. They praised Kangnai shoes as the top class in China.

It was also a coincidence that Chen's first pair of Wenzhou shoes came from Kangnai.

In the workshop of the enterprise, Mr. Chen's party praised the manufacturing technology and technology level of Kangnai.

He always keeps pace with the times and suggests that enterprises should change their strategies.

Minister Chen has paid great attention to the development of Kangnai. Whenever he is in office or retire to the second tier, he has visited Kangnai for many times, giving us great care and encouragement.

In December 2010, Kangnai held the 30th anniversary celebration of the establishment of the company.

He once suggested to Kangnai that enterprises should increase the added value of brands, create new value by improving the effective labor productivity in the production process, make full use of the problem of solving the labor cost by changing machines, do well in pformation and upgrading, shape the brand, and enhance the competitiveness of enterprises by improving the added value of the brand.

Minister Chen has been leading the development of our shoe leather industry.

He pays attention to the dynamics of shoe leather enterprises and guides them.