He Jinchang Increased His Shoes And Fought For "Double Eleven".

The annual "double eleven" online shopping carnival is coming again, Ho Jinchang.

The smoke of the battlefield has already permeated early.

On the afternoon of November 10, 2014, at the moment, in the working area of He Jinchang's network division, more than 50 employees were staring at the work of their computers. Each customer service sister's computer screen was flashed with multiple dialogs. The buzz of the Wangwang account came one after another. The webpage artists were designing and perfecting the "double eleven" page, and finally the new sales promotion map.

Since the He Jinchang global operations center moved from the industrial park in the factory to the senior office building, 2014 has been the third "double eleven" in which Jinchang has participated.

Having experienced the top two "double eleven" online stores, He Jinchang paid special attention to this year's online shopping carnival, made efforts in advance and planned every detail in detail.

Network departments and warehouses, logistics centers, product promotion departments and other collaborative departments are eager to make preparations for all aspects.

More than a month ago, all the shoes sold on the "double eleven" shelves were ready. Some of the shoes sold on weekdays were hot enough for each pair, and they were stocked with more than 5000 pairs of stock. In addition, the factory front-line production staff were ordered to stand by at any time to catch up with the sale of individual styles.

A considerable proportion of He Jinchang's shoes are imported high-grade leather, and the suppliers come from Europe, America, Japan and Korea. In the communication between buyers and sellers, the day of "double eleven", which is a concentrated purchase of Chinese consumers, is also known to some foreign friends through He Jinchang's staff.

In order to meet the 24 hour sales peak at the beginning of 11 zero, a few months ago, customer service strength was increased, and once a week, the training level of customer service was strengthened.

Once entering He Jinchang's "double eleven" pre-sale period, the customer service sister worked overtime to stay in front of the computer, answering questions for clients who came to consult.

A customer service sister has been on the evening shift since mid September, and has been busy for only two afternoon breaks, thanks to the company's new recruitment.

Although she was very tired, she didn't mention the rest. She said, "let's talk about" double eleven. "This sentence has been repeatedly told by her customer service sister, because everyone is in the pre-sale atmosphere, feeling that this year's strongest shopping season is more urgent and more intense.

This year, He Jinchang and EMS, Shun Feng, daily express and other cooperation in the express delivery have already been arranged, and the relevant staffing has increased more than doubled, so as to ensure fast and smooth logistics.

In addition, in addition to the promotion of free form, red envelopes and other network promotion methods, He Jinchang also played a new idea on marketing strategy this year, and launched a series of concession activities under the more than 400 national entity stores, online and offline interaction.

With the full preparation of the early stage, everything in the He Jinchang shop appears to be in good order.

He Jinchang will participate in the promotional activities of Tmall platform with half off. According to the past record, the sales volume is expected to be more than 40 times higher than usual, and it is likely to exceed the expected heat.

He Jinchang's "double eleven" is undoubtedly the hottest in the past three years. At present, all the staff members are in a tense battle, and everyone has high aspirations. Just like the red banner posted on the office wall, "Tmall heroes are coming out of our generation, shoes are sold out."