"Double Eleven" Russian "Pro" Online Shopping Is Also Shopping!

The big promotion activities of the "double eleven" merchants have extended their influence to foreign countries. Since November 26, 2013, Harbin has officially opened the Russian special aviation line for cross-border electric business. This year's "double eleven", Russia's "pro" can receive goods from China online one month earlier than last year. The reporter learned from the Harbin international mail exchange bureau that since October, the processing volume of Russian mail day has been raised from 5 tons to 12 tons, and it is expected to reach 18 tons during the "double eleven" period.

"Double eleven" Russian buyers also Crazy buying

Before the "double eleven", Natasha, a Russian student studying in Harbin, went shopping on the fast selling website. She said, "some stores began to promote before 11, and Chinese clothing is better and cheaper than ours. When I started selling the Internet, I bought a cotton coat for my father and mother, and bought a pair of boots for my brother and sister-in-law.

Natasha came to China for two years. Last year, "double eleven", she also bought many things online to send her home to her family. At that time, Harbin had no operation for Russia's cross-border electricity supplier air logistics base, and the online shopping was sent from Beijing, which was only received after two months. This year, Harbin has cross-border airliner flights to Russia, which has been shortened for more than a month. Natasha said that 11 will continue to pay attention to online sales promotion activities, and will buy some products to send home when they encounter cheap and favorite products.

A seller of clothing and electricity providers said that after Harbin put into use the Russian cross border e-commerce air logistics base, it gave them convenient delivery, because the logistics time was short, and the Russian buyers to buy clothes increased a lot. For now, sales of double eleven are expected to increase by half over last year.

Eve of "double eleven"

Strict with Russian mail Sub inspection

On the morning of 10 th, in the North China electricity supplier logistics storage delivery center, the first floor, more than 10000 square meters of the sending center, the staff at the scene were carrying out security inspection, centralized collection and sending, customs clearance, sorting and distribution, and shipping. In the major client area, a staff member is seriously checking the information on the parcel list and the computer entry, marking the package list with inconsistent information. In the mail truck beside the staff, a package of cars and computer input information has been sorted out.

The clerk took a parcel just checked and pointed to the handwritten record on the parcel. He said, "this data without data is not found in the computer." The staff found another parcel and said, "this is incomplete information. The total number of locations on the package list is not printed. After checking with computer information, it was confirmed to be 6, and the data was just written. "

Walking further, the two staff members were sitting in front of the security check machine. They were putting the small parcel in the big parcel bag on the conveyor belt for security inspection. One of the security inspectors said that it was checking the prohibited items in the parcel. In the innermost customs control area, the staff are carrying out the final clearance check on the parcel packed according to the sending area, and then parcel parcels are stored.

Part of the electricity supplier merchandise packaging is not standard.

On the shelves of the two storehouse in the North China electricity supplier logistics storage and delivery center, there are men's large size cotton padded clothes, adult women's shoes, children's shoes, ladies' shirts and other commodities. Fu Yusen, deputy general manager of Heilongjiang Russell International Logistics Co., Ltd. said that if needed, the goods could be delivered downstairs directly, and many links and time could be saved in the middle.

Fu Yusen picked up a child's shoe that was written in English and Chinese bilingually on a box on the shelf. "This fashion shoe is growing with children." this shoe box shows that the experience of the electric business enterprise is not enough, the shoe box is full of Chinese, and the word propaganda is not Russian, and the packaging is not strong and easy to deform, which is not conducive to transportation. The space inside the shoebox is too large, resulting in waste. Fu Yusen took out another paper shoe box which was printed in Russian. He opened the shoe box and told the reporter that this is qualified packaging and make full use of the packaging space. This carton packaging is not easy to deform and damage.

E-commerce in Russia

Light industrial textiles and electronic products are the main products.

Harbin has officially established the border warehouse for cross-border e-commerce in Russia over the past year. Harbin has attracted a large number of online direct orders for Russia's international parcel air line operation. Zhao Fengwu, director of the office of the Promotion Office of Harbin Municipal Bureau of Commerce, said that since the first voyage of the parcel flights from Harbin to Yekaterinburg, 90 flights have been dispatched, and each class can carry 21 tons of cargo. It is estimated that more than 100 flights can be carried out throughout the year. At present, the cargo capacity of the 90 shifts is 1800 tons, with a value of US $180 million, mainly light industrial textiles and electronic products. At present, the number of small business packages shipped from Harbin accounts for 30% of the country's total. It is the first retail sales volume of cross-border electricity trade across the country. Besides, it will take 2 to 3 months to arrive from Beijing. Shipment from Harbin will arrive in 7 to 22 days, much faster than that in Beijing.

Since October, large scale group buying and promotional activities such as Alibaba and fast sellers have increased business volume. Dai Yong, director of the international mail exchange bureau of Harbin branch of Heilongjiang post company, said that in October, the amount of mail has increased from 35 thousand to 60 thousand at present, and the number of charter flights has increased from 1 to 2 times per week to 3 to 4 shifts. The average daily processing capacity has increased from 5 tons to 12 tons. During the "double eleven" period, the mail volume can be increased to 8 8 100 thousand pieces per day. The flight will continue to run one day a day, and the peak mail day processing capacity will reach about 80 tons.