"Double 11" Has Been Spanformed Into "The World'S Largest Consumption Festival" In Six Years.

It has been said that in 6 years, it has evolved into the "world's largest consumption day", involving online and offline industries.

Yesterday's WeChat friends circle was Beckham's screen. Because he appeared in Hangzhou to promote a wine he endorsed.

This trend is nothing but a response to Tmall's main feature this year, "buying the world".

Everyone is getting better and better. "Hai Tao" has become a very common way. In February 19th of this year, Ali announced that Tmall international was formally launched to provide direct import of imported products to domestic consumers. In October 30th, Tmall released the "double 11" short film, the congratulation of VCR, the goddess of French sex, and the cheers of the sellers around the world in the February 19th. As the initiator of "double 11", Alibaba announced that its Tmall international, Taobao overseas, speed sell and so on joined the "double 11" for the first time, expanding from all provinces and cities all over the world to a "global buying global sale" Carnival activity.

Here is a background. According to statistics, the scale of China's online shopping market in 2013 exceeded 80 billion yuan, with a growth rate of 75.2%, and it is estimated that in 2014, the scale of China's online shopping spanactions will exceed 120 billion yuan. Each electricity supplier sniffed business opportunities and wanted to grab the first big cake.

The Hangzhou cross-border trade e-commerce Industrial Park, which is located in Xiasha, Hangzhou, has undertaken nearly 60% of the cross-border business of Ali group. It is estimated that 650 thousand single cross border goods will be issued from the "double 11" period.

For these 650 thousand Single goods As early as a month ago, the stock shelves of Hangzhou's cross trade e-commerce park had been "hoarding goods". In addition to opening the "stocking mode" of bonded imports, it also launched the "collection mode" of direct mail imports. As long as orders are placed in Tmall international, your order information will be synchronized to the customs information system. The system will calculate the taxes and fees according to the type of commodities. When the goods arrive at customs, the customs information system will automatically send out data for quick clearance.

Cross-border electricity providers across the board to join

"Double 11" Festival is the flagship this year. Globalization

Since 2012, the major electric providers have spared no effort to join the "double 11" war, because they see that this cake is really big, who will not rush to grab a piece, who will be silly to the top.

From October 25th to November 12th, Jingdong launched a comprehensive "red envelopes" campaign on mobile terminals. Users can purchase 2 yuan to 1111 yuan in red WeChat shopping in Jingdong WeChat shopping and Jingdong mobile QQ shopping. After "seeking fit", the red envelope will increase the face value, and can be used in the Jingdong mobile client, WeChat shopping, mobile phone shopping, and shopping.

Of course, Suning, who owns the comprehensive advantages of online and offline, is not idle. This time, it broke the unilateral promotion and launched the general attack order of the second O2O Shopping Festival.

At 0 a.m. on November 1st, millet official website and Tmall official flagship store also quietly updated the temporary home page, first announced its "double 11" shopping Carnival rules, to preheat the upcoming big business promotion.

And taxi software "fast taxi" seems to have a share in the "double 11". Yesterday afternoon, the reporter went to the "fast taxi" software integration mall page, found that in the "double 11" area, there are ONLY, Panasonic, Luo Lai home textiles and other 31 brands Tmall stores cash coupons can be converted.

　　 Other Online retailers Spare no effort to continue the pursuit of war

10 thousand meals a day

It's eaten through O2O mode.

"Double 11" online shopping feast for the catering industry which has always focused on offline experience, in the past, it could only be "fish in the air", but it was difficult to devote itself to it.

The "double 11" war is about to start. In the west of a city in Hangzhou, the latest poster of "double 11 '50 percent off gives profits" has been concentrated in hundreds of restaurants.

"Xiaoya three border" for the first time become a "double 11" participation business, restaurant owner dry Wei East admitted that, because this year has experienced "March 8th life festival promotion activities", "some dining boss's idea has also changed."

According to incomplete statistics, as early as the beginning of the year, more than 10 thousand restaurants in the country have been spanformed into the "O2O restaurant" which is at the forefront of the mobile Internet wave. About 6000000 consumers have experienced the convenient "mobile phone rush order - ordering meal ordering - mobile phone payment" dining procedure. People in the industry say, "more than 10 thousand meals a day are eaten through the" O2O "mode.

Dry Weidong laughs and says that "80 after" and "after 90" have become the main force of consumption. Many food and beverage bosses have realized that the Internet should be "careful thinking" with young people. He disclosed that this year's "double 11" restaurant in addition to the launch of a group of "diving price" vouchers, but also very well recommended several dishes, with the intention of keeping up with the "double 11" footsteps.

Last year, the "old brand" Hangzhou restaurant returning to Yanan road will also join the "double 11" for the first time. The responsible person, Miss Shen, said that the restaurant will distribute 600 "spike" vouchers on the "double 11" platform on the day of "double 11", all of which are "cut prices", which can directly reach 50 yuan to 100 yuan, and will last until December 31st.

In the industry view, "double 11" has evolved into a "national consumption Festival", which can also bring incremental benefits to catering businesses. "Eat goods must be quick and clear, because this super value activity is limited to" double 11 "on the same day, zero point to open. The original "double 11" shopping is not cold Hangzhou city to eat goods "small unification", but now eager to try. He said, "double 11" zero, I will be responsible for the "meal ticket".

Wang Lei, general manager of Amoy point, said that the catering O2O mode has created new opportunities for offline businesses. "Double 11" is no longer a simple online shopping holiday, so that consumers can also have more choices, more affordable prices and better consumption experience.

In order to prepare for this year's "double 11" Carnival, mobile life service platforms such as "Amoy dot" and "Baidu Nuomi" have launched major activities. For example, "Amoy dot" will distribute 50 percent off vouchers of 1111 restaurants in the country on the day of "double 11". The famous restaurants including leopard, Xu Liushan, South Beauty and Xiao Nan are among them. The activities include 23 cities such as Beijing, Shanghai, Hangzhou, Guangzhou and so on. The Baidu Nuomi, who is competing with each other, has also shouted "who dares to be inferior to me" activities, striving to "double 11" consumer market.

Catering and Tourism

Travel agencies have also tasted the sweetness of online promotion.

Travel agencies are also busy. Reporters learned that Kaiser travel, provincial China Travel and Zhejiang Everbright China Travel Service and other traditional travel agencies have launched the "double 11" special pre-sale products in the past week, and seize the winter tourism market.

Yesterday, reporters from Kaiser tourism store met Ms. Li who is consulting. Miss Li is going to take two days off to spend the weekend.

"It's cool now, so it's good for island." This month, our company has just opened Hangzhou's direct flight to Okinawa. It took three or four hours to get there, and now it can fly two hours. In order to promote this direct flight, it happens to be the arrival of the "double 11". We have launched the "double 11" price of 2588 yuan per person, so you can consider it. Customer service staff said to Ms. Li.

"The business ecosystem built on the basis of" double 11 "has become a platform for all enterprises to develop their skills, including tourism, and we are very happy to join such activities. "However, the Internet only provides tourists with more convenient means of payment, and eventually tourism can get services under the Tropic of cancer," he told reporters.

"This year is our first participation in double 11 activities, and now we have a good market reaction." Manager Mao, who is responsible for marketing and marketing in Zhejiang's China Travel Group, said: "the price of the product with the original price of more than 9000 yuan is 6 yuan in the Spring Festival. The product of the" double 11 "price is only sold for 4000 yuan, and more than 300 people are concerned about this product." Taiwan, "