A Number Of Traditional Department Stores In Tianjin Have Decided To Take Part In Ali'S "Double Eleven" Activities.

This year's "double eleven", the 317 department stores of 28 department stores will participate in the O2O special field, covering 33 cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Tianjin, Wuhan, Nanjing, Chengdu, Xi'an, Changsha and so on.

It is reported that from November 1st onwards, consumers just go into the mall and enter Taobao mobile to click on "discovery" and shake it. They can directly enter the "double eleven" related activities page and participate in the activities of "double eleven" red packets, raffle, spike and coupons.

　　 Ali department store O2O business leader Xi Jun said that Ali will unite the Department Store Group to open up electronic, full links such as commodities, membership, payment and so on, bringing consumers a complete blend of online and offline businesses. Shopping experience 。

In addition, Ali's local life related platform has also been added to this. O2O In the special field. On the day of November 11th, Ali's mobile catering service platform, "Amoy little", will issue 50 percent off gold coupons to 1111 restaurants. The famous restaurants including leopard, Xu Liushan, South Beauty and Xiao Nan are among them, including 23 cities, including Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Nanjing, Wuhan, Xiamen, Chengdu, Ningbo, Ningbo, Ningbo and so on.

Wang Lei, general manager of Amoy point, said that the catering O2O mode created new opportunities for offline businesses to create new business models, and also brought more affordable catering services to consumers. "Double eleven" is not only a shopping madness party, but also a gluttonous feast for "eating goods".

In addition, Ali's online travel platform "go to" also launched a special tourist line during the "double eleven" period. Tmall President Wang Yulei said that this year's "double eleven", the entire Ali group related to local life related businesses are also involved, whether it is panning, movie tickets or air travel business, will cooperate with the mobile terminal to provide consumers with different O2O experience.

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According to the statistics released by the National Bureau of statistics, the total retail sales of consumer goods totaled 189151 billion yuan in the first three quarters, up 12% from nominal growth (10.8%) after deducting price factors, and the growth rate dropped 0.1 percentage points over the first half of the year.

At present, the integration of online and offline retailing is accelerating. Forming a full channel shopping channel will be an important direction for the future development of the retail industry. The latest research report released by the China Chain Store Association on traditional retailers' online retailing (2014) shows that the traditional retail O2O develops rapidly, and the integration of online and offline accelerates. In 2013, there were 67 hundred top 100 retailers in the traditional retail business, with a net increase of 5.

In addition, traditional enterprises are more diversified in developing online retailing. When they build their own platform, they can also import existing ready-made traffic and expand sales channels by entering a large business platform.

According to the survey, 82% of the traditional retail enterprises have launched the online retail business through self built platform, of which 50% only built one platform, and 32% chose to build their own platform and enter the open platform. 18% of the enterprises only enter the third party platform to develop the network retail business.

According to the latest survey, 43% of enterprises have already launched O2O business, while 57% of them have yet to launch, but they are willing to try. The most widely used form of O2O business is online concern, offline experience and purchase, accounting for 70%, followed by online ordering, offline pickup, replacement and return, accounting for 65%.