The Traditional Retailing Industry Should Learn To Get Through The "Two Channels Of Governor And Governor" Under The Internet.

Taking out mobile phones to complete mobile payment and surfing the Internet, the Internet is changing the consumption behavior of the public deeply.

Faced with the new changes, the traditional retail industry feels the "cold winter".

How to pform and innovate and face challenges directly? On the 7 day at the sixteenth China chain industry conference held in Fuzhou, Fujian, trade associations, traditional retail enterprises and industry experts exchanged in-depth discussions on "smart retailing, embracing the new consumption era".

"The retail industry is undergoing profound changes. It is characterized by" one cold and one hot ". The cold is a physical store, which generally suffers from a decline in passenger traffic and a slowdown in sales growth. The O2O channel is popular. Retail channels are becoming the trend.

Guo Geping, President of the China Chain Store Association, said that the survey conducted by the Association showed that as of August this year, 67 enterprises in the top 100 chain enterprises had launched the e-commerce business, but 56% of them sold less than 10 million yuan online in 2013.

She suggested that enterprises should actively change their concepts and enhance the wisdom of retail, through precise member management, improve customer stickiness and loyalty; to give the store a new function; the front of the supply chain is more dazzling and colorful, the more calm and meticulous background.

In the era of smart retailing, enterprises must learn to get through the "two pulses".

Transformation means challenges and means more.

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Innovation has become a key move for traditional retail enterprises to meet challenges.

Hong Jie, chief executive of China Resources Enterprise Ltd, believes that China's retail industry has experienced a period of rapid growth. In that era, we all pursued speed and scale.

But with the change of market environment, it is hard to rely on economic growth to solve the problem of decision making nowadays.

In this period, improving the efficiency of enterprises depends on innovation, and the merging of innovation becomes a frequent phenomenon in the period of rapid growth.

Li Jianbo, President of Yonghui supermarket Limited by Share Ltd, said, "consumers are very capable of obtaining information now, and the cost of pferring consumers from different channels is very low.

The progress of traditional retailers is in fact not keeping pace with the progress of consumers.

At present, Yonghui supermarket is investing heavily in building a consumer insight system, the CRI system. Through this system, enterprises have been promoted in two aspects, one is right.

Insight, insight into its consumer behavior, purchase motives, trends, through the insight of consumers, in order to enhance the value of consumption; two is based on the insight of consumers, organize effective camp sales, organize effective supplier resources.

PWC

The retail partner is laughing at the fact that the retail industry is improving its ability to serve consumers by changing its own brand, payment technology, consumer data analysis and loyalty management.

At the same time, he believes that the retail industry is basically a commodity, and enterprises must return to the fundamental, including the protection and pursuit of the nature of products, the supply of green environmental protection products, the training of farmers and the quality of front-line staff. These measures of "returning to the retail nature" will play a great role in the pformation of retail industry.