Traditional Retail Should Consider Innovation And Multi Format

Carrefour, an international retail giant, recently held the "Jia You Xian" and "vegetable and fruit" project exchange meeting at Fuxin store in Fuzhou, announcing the introduction of its own fresh brand "Jia You" fresh pomelo in the domestic market, and the next will also introduce more private brand agricultural products.

This also means that Carrefour will exert its strength in the fresh area in the future, and will be wrestling with the electricity suppliers who are increasingly eroding the physical retail market.

Tang Jianian, President and CEO of Carrefour China, believes that any retailing format will not die out. Retail entities should actively innovate and consider multi format businesses.

The original intention of Carrefour's introduction of its own fresh produce.

It explains that "Jia You Xian" is Carrefour's global traceable farm product brand, which has been practising in Europe and other countries with Carrefour stores for many years.

In September this year, Carrefour introduced the project to China formally and signed the first home bright item in China, Pingyou County, Fujian, which is "Jia You Xian" honey pomelo.

This is Carrefour's 529th "Jia You Xian" project on a global scale.

Next,

Other agricultural products, including Jiangxi navel orange, ginger and carrot, will also be launched.

In the future, Carrefour will make efforts to upgrade the supply chain of agricultural products from the source, with the core project of two fresh areas, "Jia You Xian" and "vegetable and Mau" (mainly exported).

About the coming "double 11"

Tang Jianian said that Carrefour also had promotions such as buying one get one and half off discount recently.

During the annual "eleven" and the Spring Festival, there are also large-scale promotional activities. "Double 11" is only a means of promotion for the electronic business people.

Faced with the impact of online retailers in recent years, Tang Jianian said that more than 20 years ago in Europe, when Carrefour's industry was on the rise, hypermarkets were considered to be the sunrise industry. At that time, many people thought that convenience stores would not survive, and they had no future.

But from now on, the convenience store's profit model is the best in Europe.

He believes that in the vast majority of non food products, the electronic commerce will be very successful, but for food categories, few see the successful mode of operation.

The traditional online retailing mode is very successful in the food industry, and they can find the corresponding profit point.

He said that all formats have their unique market positioning and functions, and no retail format will disappear.