Physical Retail: No Electricity Providers Will Join The Electricity Supplier

On line

"Surrender"

Starting from this month, 28 domestic department stores, including Yintai and Guang Bai, announced their participation in Tmall's "double 11" Shopping Festival O 2O.

11 stores in Guangzhou and Tianhe participated in Tmall's O 2O grab coupons.

Reporters observed that the department store in Guangzhou has changed the mindset of the "double 11" mentality. In the case of Guang Bai, the official online store was launched in 2009, but website traffic and sales have not been able to do so.

The attention is far less than the physical store.

By 2013, Guang Bai announced that it had adjusted the positioning of the website and restarted its "electric shock". However, it still insisted on building its own website. Last year, the new online shopping mall brand "Guang Baihui" was launched before the "double 11", and its performance in the double 11 period was mediocre.

After several years of struggle with the electricity supplier, this year, Guang Bai finally put down the "shelf" and the Alibaba alliance. Yesterday, Guang Bai announced that it had signed an alliance with Alibaba, and "Guang Baihui", Tmall's flagship store and WeChat 11 participated in the "double two" business activities.

In addition to the "double 11" card package in Tmall, you can directly receive the "Guangzhou Baibao" electronic membership card. Customers can use Alipay payment in the store during the "hundred hundred night" promotion series launched in November 7th.

"Traditional retailers can only meet the needs of consumers through online and offline integration and double line experience."

Guang Bai responsible person revealed that since June this year, Guang Bai has launched the O2O full channel strategy to create new shopping experience and convenience for consumers.

In addition, many department stores participate in the "double 11" through its online shopping mall.

During the "double 11" period of the "online shopping mall" plan of friendship, cosmetics, ex gratia suits, electrical appliances, supermarkets, family products and other dozens of preferential goods are as low as 70 percent off.

Looking at the "tactics" of the major department stores, sales are still conservative.

Insiders believe that, as an emerging business mode, the electricity supplier is more "dare to play" and preferential mode innovation, but the traditional department store's so-called O 2O mode can not be released, and it is still a single discount.

Under the line

Advance

Earlier, Tianhong, Yintai, modern department stores and other famous department stores announced the launch of the "China Shopping Festival" and have jointly responded to the "double 11" attitude.

As the main business in Guangzhou, the modern department stores launched large-scale promotions in November 7th. Most of the products sell at 60 percent off of Yu Zheng's price, and the discount is not weaker than online shopping.

Department stores will not abandon the headquarters of the physical stores, and many stores will launch promotional activities early last weekend.

The promotion of Tianhe department store is ahead of schedule in October 31st.

In November 7th, Guang Bai will also hold a large-scale marketing campaign of "Guang Bai night and Fashion Shopping Festival".