Sales Of High-End Products Are Turning Low.

As the weather gets colder and colder, the fur market has entered the selling season all the time.

But this year, affected by the domestic and international environment, price reduction and backlog have become the nightmare of many fur traders this winter.

Visited the capital city of Xinji leather city to see that compared to the previous years, tens of thousands of dollars in fur clothing, this year, more than 10000 yuan are hard to find.

A shop owner responsible for Chen, especially high-end fur mink, Fox and other fur products, the price is nearly cut, "fifteen thousand of the things before now sell ten thousand yuan, ten thousand of five thousand, the market is generally not very good, so that these enterprises are now a bit of a panic."

In Hengshui's big camp International Fur Trade Center, the huge mall is also cold and clear.

Ma Jie, manager of the planning department, recently said that many businesses are under tremendous pressure from the backlog of inventory. "Last year, October has already begun to boom in the busy season. The volume of walking this year will be at least 30-50% lower than in previous years.

Last year, for example, mink clothing, a shop can sell five or six pieces a day, and sell one or twenty pieces on Saturday.

It's good to sell two or three pieces a day. "

As an expensive term, fur industry has always been regarded as one of the industries that have huge profits. Many fur traders are willing to spend all their money on them.

Ma Jie said that in the past two years, the domestic professional market was everywhere, and the situation of overproduction and oversupply was particularly prominent this year. "We Hebei, like Suning, had only one market in Shang Village, and then built another one."

The scope of every market radiation is actually getting smaller and smaller, like the Northeast did not exist, and now the Northeast has opened several. We radiated the northeast and was robbed by the local market.

In addition, from last year

The practice of practising economy and opposing waste in the various sectors of the society has also led to the fur industry, which has always been a strong leader in the luxury goods industry. It has become a bullying that can not be avoided in the process of hedonism and extravagance.

Ma Jie: This is very much related to our country's anti-corruption now.

Like mink, the number of people who went in previous years is mainly the high-end group. Many gifts are bought, and now they dare not send them.

Now basically buy their own wear, the purchasing power of wage earners is relatively weak, especially the price, killing the price is very ruthless, business margins are thin.

Ma Jie said that because most of the fur businesses in the province are still weak in brand influence, the export side is still more engaged in processing trade in OEM trade. Therefore, it is very vulnerable to trade barriers and exchange rate fluctuations. "The appreciation of the renminbi has gone up very well, and going out in US dollars is equivalent to earning RMB.

We now export about 30%, about 70% of exports before.

In order to cope with the overall decline in the industry this year, the camp fur trade center has actively promoted the introduction of online pactions and opened up sales channels on the basis of physical stores. "This year, we held the spring order meeting, the autumn order meeting and the fur trade fair, which mainly boosted the confidence of merchants. We opened an electricity supplier college, and regularly invited e-commerce experts to train businesses. 30% of our businesses have opened online stores."

Fur traders are having a hard time, but for consumers, the industry thinks it's the best time to make it in ten years.