How Did The Xidan Shopping Mall Extend Its Youth For More Than 80 Years?

Hundreds of meters long Xidan commercial street, gathered together Jun Tai Department store, Han Guang Department store, Xidan shopping center, Xidan Joy City and many other shopping malls.

In the business circle with strong hands such as Lin, Yin Aqi believes that the "people to people" route has always been the main reason for Xidan shopping malls to maintain growth in the current market environment.

Personally experienced 40 years of growth in Xidan shopping malls, Yin Aqi said that last year he really felt unprecedented pressure on business, sales growth pace slowed down.

Yin Aqi said that under pressure, Xidan shopping center began to seek growth by introducing unconventional formats.

"Last year, the Chinese pawnshop joined Xidan shopping center to become the first shopping mall in Beijing."

Yin Aqi said that the shopping center has sufficient conditions and area to introduce pawnshop and set up an auction center.

The entry of Huaxia pawnshop will enable Xidan shopping mall to continue to enlarge its advantages in jewelry category.

In the early days of the pawn shop, Yin Qi said that there was a voice that the pawnshop would bring a certain impact on the jewelry brand.

But Yin Aqi said that if pawn shops pose a threat to the powerful sector of the shopping mall, it shows that the jewelry brand has a high price in terms of price.

"Pawn shop and

In combination, the final price of jewelry trading is generally reasonable.

This has also promoted the rational return of the original jewelry brands on the first floor of the shopping mall.

More affordable. "

In Yin Aqi's view, the introduction of some new formats combined with its own characteristics can not only make the shopping malls more distinctive, but also have certain driving and normative effects on the development of the whole industry.

If enterprises simply stick to the brand, the way will be narrower and narrower. Yin Qi believes that although the current market environment is under pressure, it will bring more innovation power to enterprises.

The retail industry needs to pform from the past in the wind and downstream environment, forming a differentiated development context.

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After trying to go on the upscale route, but failed, after learning lessons, Xidan still hopes to meet different levels of consumer groups in terms of market needs, forming a multi brand, multi format business operation situation and improving differentiated competition.

Speaking of differentiation, in Yin Aqi's view, the department store and shopping center really need to differentiate resources rather than simply differentiate the brand mix and structure.

Yin Aqi said that the future retail industry is fighting for exclusive resources. Only by mastering the initiative of resources will we have the right to speak and market.