Ali Double Eleven All Day Trading Volume 57 Billion 100 Million

"Double eleven" has passed, and for online shoppers, this day is no doubt a shopping day. For all online shopping platforms, online shopkeepers and couriers, this day is a big day for painstaking efforts. To a greater extent, for the Chinese economy, this day also has more and more significance to stimulate domestic demand.

In the past few days, the voice of China has launched a special plot of "double ten, whose battlefield?" when the end of the meal, what gains have we gained and what bottlenecks have we encountered?

Ali scene: 57 billion 100 million! 57 billion 100 million! The final transaction result of 23:59 seconds in November 11, 2014...

The real-time rolling large screen in the reporting Hall of Hangzhou Xixi Park, Ali, has been frozen at 57 billion 100 million. As the main force of the double eleven, it has attracted the most attention in the past two days. Behind the beating figures are the realization of consumption and the transmission of packages.

Mr. Tang of Hangzhou grabbed the imported milk powder that had already been looking for at the moment of zero point arrival. Unexpectedly, 2 hours later, the package was delivered to the door.

Mr. Tang: more surprised, because the speed is faster, Hai Tao almost takes more than a month, this is also considered imported goods can get milk powder at this speed (two hours), more happy.

As Alibaba's first double 11 after the US listing, this year's biggest feature is internationalization, and the overseas brands of 9 major countries are participating in this global shopping carnival. Tmall international will import data into the customs system to facilitate customs clearance and delivery of imported goods.

Not only is the space of globalization, Cai Chongxin, executive vice president of Alibaba group, said that the double eleven figures that have been refreshed repeatedly indicate that the Chinese people's consumption power still has huge potential space. Nowadays, the penetration of e-commerce is only 9%, and there is great potential to be excavated.

Cai Chongxin: online consumption in China is about more than 300 million people, but there are more than 600 million users in China's Internet and 1 billion 300 million in population, so there is much room for growth. For example, in rural areas, we see that about 1/3 of the people in cities and towns use e-commerce, but only 9% in rural areas. Therefore, we have to make the rural areas, consume and make manufacturing.

Although the potential is huge, immediate bottlenecks need to be removed. The higher the number of transactions, the greater the pressure of logistics in the next few days. Liu Jun, deputy director of the State Post Office, said last night that postal and courier companies had collected 88 million 600 thousand pieces of express parcels, while the delivery peak would appear in the next three days. The number of express packages produced from 11 to 16 would exceed 586 million, an increase of nearly 70% over the same period last year.

Xia Yi, deputy director of Shanghai post office: if there are individual exploding positions, headquarters can mobilize his mobile units to support them. If more serious, through our government departments, we can mobilize other competent enterprises to cope with the sudden backlog problem.

In addition, the "double eleven" fake price cuts and other problems are still being criticized. Alibaba CEO Lu Zhaoxi responded that this shows that cooperation between platforms and businesses needs to be further integrated.

Lu Zhaoxi: Double eleven businesses have business expectations, and businesses want to sell a lot of things. We didn't have any goals last year. That goal is not how much we sell. (just say) we need to introduce more international goods and international brands to meet the needs of Chinese consumers and make Taobao and Tmall more diverse.

Many people in the industry believe that the electricity supplier industry is booming, but there are also many ills. These good and bad will be concentrated in shopping carnival. Enterprise self-discipline and management capabilities need to be further improved, and regulators need more managerial wisdom.

In fact, the war between the two eleven is so lively that it is inseparable from the various races. From a double eleven foreshadowing to yesterday's main battlefield, and then to the future follow-up campaign, a public relations war is continuing. Just now, we have focused on the data performance and competition of double eleven household appliance manufacturers, and the overall harvest and bottleneck. In fact, in addition to the data battlefield, every year's "double eleven" has an indispensable topic: the battle of words between the electricity suppliers.

As early as the beginning of the "double eleven", this year's core topic of war was locked: whether Alibaba registered "double eleven" trademark is not honest. Until the online shopping festival ended, the battle is still going on. So who is the "double eleven"?

From October, each business platform in order to get a slice of the double eleven share, in the various channels of publicity in the dark, choking Ali, to October 30th, a letter signed by Tmall Zhejiang was exposed, saying that in addition to Tmall, "anyone else's use of double eleven" registered trademarks are all acts of invasion, and then to Jingdong and other public businesses to express their dissatisfaction. This year, the theme of double eleven public relations war is very clear: who is the "double eleven"?

On the eve of double eleven, Ali CEO Lu Zhaoxi issued a document saying that double eleven belong to all participants working together. Ma Yun, chairman of the board of directors of the board of directors, Ma Yun also said to this special voice: anyone is welcome to use the "double eleven", but to eliminate the same thing is to compete maliciously in double eleven quarter, harming the interests of consumers and hurting other businesses.

IT and intellectual property right Lawyer Zhao Zhanling said, "in fact, competitors need only use". Eleven point one one "Or" singles day "can avoid this infringement risk. The controversy surrounding this matter is actually a means of market competition.

Zhao Zhanling: from Tmall's point of view, although there is no way to organize the competitor to use the double eleven trademark through legal means, he can disrupt the advertising arrangements of his competitors through the lawyer's letter. The advertising plan is profitable from these angles.

There is media analysis on this matter. JD.COM We hope that everyone will pay attention to "Ali does not allow other enterprises to use double eleven trademarks" to take the initiative to show weakness and play hardship cards. But Ali hopes that everyone will pay attention to Jingdong's attack on peers in advertising and malicious competition. Just as everyone started looking at the double eleven dinner, it was obvious that competitors were not willing to give up.

Yesterday, shop No. 1 put the billboard on the big screen of times square in New York, playing the slogan of "11.11 belong to the whole mankind" in English and Chinese. It clearly points to Ali, but it also avoids the word "double eleven" and uses "11.11".

Yesterday morning, suning.com came out of the 6 edition of the ad in the media. Each of them had a "face" cartoon element on the Internet. "Half off buy fake goods, you are very low", "bad reviews are human flesh, you are bold", "this double eleven, you should have more choices" and so on, and also made it a perfect pair of pinching advertisements. However, for the processing of these eleven words, they deal with the "double 11", not the Chinese character "eleven", but the number. Zhao Zhanling said that such advertising may be a problem of slander goodwill, and public relations warfare has become increasingly a key link in the competition of e-commerce, but all parties should pay attention to that the border of battle is law.

Zhao Zhanling: let's see if there is a definite directivity in the first place. Second, is the content in the advertisement true? The first one, though not very clear, points out that according to the content, most of the ordinary consumers still understand that they are Tmall or Alibaba, and the second point is whether the content of the advertisement is true. If there is a dispute, it may take Suning side to collect evidence.