The Secret Of Making Money In A Clothing Store: Being Good At Display And Display.

Why are some clothing stores obviously beautiful, but people do not want to be intimate? Why do some shops are so rich in their products that they stifle the desire of customers to choose? Why are there some customers who have a wide range of clothing counters but are unable to keep guests?

In fact, in a lot of times, selling clothes is not only the problem of style and color, but whether it can show the clothes better and let the customers accept your goods.

In foreign countries, shop decoration style, window design, merchandise display and so on are all a great learning.

Some people have done experiments. If the series of work is done, the sales of the same clothes can increase by 15% - 30%.

Mr. Luo is a merchandiser trainer in a famous foreign company.

He said that with the fierce competition in the clothing industry, many clothing stores, markets and franchised stores in the province have begun to realize the influence of display on sales.

But many businesses do not know where to start.

Here, Mr. Luo teaches you some basic guidelines, which may make your clothing brand (shop) sell better.

Commodity positioning: a basic course for every businessman.

But you should still check it yourself.

Luo said, positioning is an old problem of domestic brands.

For example, there is a famous menswear brand in China. The style of early years is suitable for men aged 30 or so. In recent years, with the growing age of customers, the style of the brand has grown.

Today's clothing positioning has become a man of about 40 years old.

He said that this is a very typical example of fuzzy positioning.

Different positioning,

The way will naturally be different.

For example, desktop display.

The mass brand that runs to earn profits should have a lot of clothing on the table, which will give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If the mid-range fashion brand, the number of clothes displayed on the desktop will be greatly reduced, and it can often display several sets of costumes. The tops, pants, and accessories can match the brand style. This can attract the fashionable consumer groups to look at the store; if you take the brand of the high-end line, and learn those international brands, there will always be only one (set) garment on the desktop. This suit will not only be displayed on the slope surface, but also mostly in the glass cabinet, and the customers will not be able to touch it easily. If it depends on

Access settings: especially in large scale.

Market and

A good passageway can definitely improve your sales.

Its principle is to make customers easy to enter and difficult to get out.

A common way is to set up several "middle islands" in the shop, often using folding frames.

The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter.

Next is to set up a rest area, and to set up a sofa or something.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

Shop keynote: first, the choice of main colors for decoration.

The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands.

The principle is to conform to the brand style and positioning.