Clothing Novice Purchase Matters Needing Attention

Purchase style selection skills

You have to trust your first instinct. First, you can see that the style you used to think is good, you can take it. First you don't see it in the past. After seeing many eyes, you can find a very durable style.

In fact, many customers enter the shop to decide whether to stay or stay with the first impression. Many customers do not have the time and patience to see many eyes.

In addition, wholesalers recommend some styles to you. Don't trust him easily. He doesn't know your style of demand, and it may also be sold for a purpose.

For those who can not take the money, not sure, do not take.

Rational treatment of bargains

For some bargains, do not take them just because they are cheap, unless you are sure enough to make money on them.

Because, although some goods are very cheap, their style or quality may not be so good, they will become a chicken like existence later.

Because your customers will not like this kind of goods that are just cheap but not in special style.

Quantity and size technique

When you take delivery, you don't have too much quantity.

It's not easy to do business. Unless they are very good, they can also allow you to pick up two or three pieces.

Unless you think you might sell it, you should not move it home in batches. Otherwise, it will become a stock pressure in the end.

In today's logistics and pportation is so developed, and the market is so changeable, so do not cause too much cash flow to your cash flow problems.

Promotional activities are not ideal. A large part of the reason is that sales promotion information is not conveyed to the target consumers at all.

The promotion of promotional activities must be combined with media publicity, so that the information of promotional activities can be widely spread, and the purchase behavior of target consumers can be induced. It is also aimed at condensing the popularity of the promotion site and satisfying the pursuit of the terminal stores for the flow of people and cash.

Media publicity not only refers to TV advertisements, but also has more manifestations, such as road shows, newspaper soft articles, leaflets, Post newspapers, handwritten posters, shop radio, store displays, text messages and so on.

Marketers should combine the characteristics of the regional market and the actual input of the company to draw up the most effective media announcement combination so as to achieve twice the result with half the effort.

In the terminal stores, we need to consider handwritten posters, Kanban, banners, shop radio, store displays, etc., outside the terminal stores, we can consider roadshows, leaflets, post offices, display screens, etc. at high altitude, we can consider: TV subtitles, radio stations, newspaper soft articles, short letters and so on, thus forming a three-dimensional cross propaganda propaganda mode.

In media publicity, we should avoid wasting resources or not in place.

First of all, we must consider

The actual situation, weighing the gap between the products and competing products in the market performance, and then combining with the input of the company, draw up the implementation plan of the stage media publicity, that is, the propaganda and communication plan of the paving period, the start-up period, the high tide period and the ending stage, and strive to devote the limited resources to the core, key areas and stores, and have a definite object in view, so as to truly achieve the goal of reaching the target consumers effectively. In addition, we must avoid all kinds of flowers, and cause serious waste of resources.