The Rule Of Men'S Clothing Shop: Stir Men'S Heartstrings

Men's minds can be managed to manage men's wear shops.

Selling for men's characteristics

To analyze the difference between men's clothing and women's clothing sales, the most basic thing is to understand the differences between women and men.

"Accumulated more than 4 years of men's wear sales experience, I have analyzed the male customers have some common features: the strong purchase purpose, high brand loyalty and fashion tactile weakness, in response to these features we can break."

PLAYBOY Hao Minmei, the store manager of Bai Rong World Trade mall, said confidently.

Men are not as keen on shopping as women are. As is known to all, men usually have goals in shopping malls.

At the same time, men are not as keen on chatting as women when shopping, or even become good friends with shopping guides. Therefore, doing the shopping guide for men's clothing stores needs to focus on simplicity.

"When I train shop assistants, I always emphasize to them that they should try to understand the customers' shopping needs in the shortest time, that is, the time, occasions and purposes of dressing, and try to impress customers with simple and vivid language while trying to wear them, instead of chattering up and saying" nice looking ".

Wu Xia, manager of the four Fu Street shop in St. Xi'an, told reporters about his sales experience.

"In fact, the first choice for a man's shopping is brand. As long as the customer enters the store, it means that he trusts the brand to a large extent and generally dislikes the brand he doesn't like or is familiar with."

Wu Xia asked the shop assistants to show confidence first, and to convey this feeling of confidence to customers when choosing and explaining the styles.

Another important selling secret is to see if there are female escorts around male customers.

Of course, there are different ways to deal with the two situations of shopping and escorting women.

The choice of "dominating" men

When a male customer enters the shop alone, it is the best time for shopping guides to develop their abilities.

"Male customers are generally less sensitive to fashion and are easy to be influenced by shopping guide opinions. When shopping guides are very professional, they can greatly increase the rate of single sales."

Wu Xia told reporters about an example of an old employee in his shop.

This old employee is one of the highest salesmen in Wu Xia store.

When a male customer tried on a woolen suit, the old employee said to the customer, "the fabric of this suit is selected from Australia's Merino wool. This is a world-class material. You can feel it. It feels smooth and has no burr."

Like you often run outside the business people, this processed fabric has wrinkle resistant, easy to handle characteristics, very suitable for travel when wearing.

And its waist line design is a little bit closer than that of a normal suit, so that your shoulders are more straight.

This is what the old employee said when he tried it on. After five minutes, the boy paid the bill satisfactorily.

Wu Xia told reporters that this is because men pay more attention to the material and practicality of clothing than women. You have to make him feel value for money. They are more likely to be moved by professional guidance.

If customers are trying on them, they can only say "nice" or "excuse me" on the side of the shopping guide. This lack of logic and professionalism will be regarded as an annoying voice by customers.

See who is the gatekeeper.

More than half of the male clients are accompanied by women. This woman is often his wife or girlfriend.

In this case, the shopping guide must understand that women are the last resort, while men are only responsible for their pockets.

In order to prove this to reporters, Hao Minmei talked about a "run alone" incident she saw a few days ago.

At that time, a man and a friend came to the shop. A salesman was very active, helping the customer get several clothes, and constantly evaluating the collocation of the male customers.

The shop assistant has been talking about his views, and sometimes even disagreed with his female companion. Although the clerk has been sincere and spent a lot of time in the process, he failed in the end.

"In the process, the male customer basically said nothing but played the clothes rack.

And that shopping guide blindly persuaded male customers to make choices, and even disagreed with their female customers, which is the root cause of failure.

Hao Minmei said that no woman is willing to be questioned about her aesthetics, especially when she is shopping with her boyfriend.

When a man and a woman enter the men's clothing shop together, the focus of the shopping guide should be on the female customers.

"The wise move at this time is to say less about your point of view and observe the reaction of the female companion. When the female partner looks at a certain style, she must be sure.

Sometimes it can even win the favor of women by exchanging and praising. "

Hao Minmei said that she often cited such examples in the training of shop assistants, and the ultimate goal was to let shoppers find a single entry point by analyzing the characteristics of various customers.

Impress men with details

It is not only sales that can impress customers, but also an effective way to attract male customers.

Men tend to pay more attention to the sense of quality than women. There may be many women who are willing to wash their clothes in a crowded environment and even enjoy it, but men seldom accept it. At least mature men will not accept it.

Nowadays, many brands do not have specialized teachers, or they can not set up a position of Chen Li in every shop.

"Men's collocation and placement are the most detail oriented. I can't give up because I haven't been trained professionally."

Wu Xia told reporters that the quality of men's clothing is often reflected in the details and color matching.

"Once, the model base of our shop windows broke down, causing the posture of the model to deviate from the center of gravity. This is a trivial matter, but I immediately call the company to ask for a replacement.

Because the skewed model makes the window look like the little door face on the market. I can't stand it. "

Apart from the details, the importance of color matching for men's clothing stores is not inferior to that of women's clothing.

"Most of the colors of men's suits are dark, which makes the rigid part look rigid, so you can use shirts and ties to create a color contrast to make the dress look lively and fashionable."

Wu Xia people, like their names, are meticulous in their management or display requirements.

In the overall layout, men's clothing shop should be orderly and atmospheric.

Hao Minmei said: "leisure style and orthodox style must be strictly divided into two parts, separately displayed, if mixed together, there will be a low-grade feeling.

A variety of styles, different ages, different categories of display is also a major feature of men's clothing store.