Huizhou Quality Supervision Bureau Five Initiatives To Promote Transformation And Upgrading Of Huidong Shoe Enterprises

　　 Huizhou City The Quality Supervision Bureau has given full play to its functional advantages, taking standardization, metrology, quality management, special equipment safety supervision and other basic work as the breakthrough point, combining the fight with the support, implementing the brand strategy and standardization strategy, and making positive contributions to promoting the transformation and upgrading of shoe manufacturers in the "Chinese women's shoes production base" in Huidong County, and promoting the healthy and rapid development of the footwear industry.

First, we should vigorously implement the strategy of brand promotion, and support shoemaking enterprises to become stronger and bigger. The Bureau actively promotes the implementation of famous brand strategy, mobilize enterprises to participate in the selection of famous brand products in 2014, instruct enterprises to cultivate their own brands, improve quality management, strengthen brand promotion, and enhance the influence and market competitiveness of Huidong brand. Up to now, Huidong shoes products have been awarded 9 famous brand products in Guangdong and 20 famous brands in Huizhou. At the same time, through the exemplary role of famous brand production enterprises, a group of enterprises with a solid foundation but not mature enterprises have been promoted, and a large number of small and medium-sized enterprises have continuously strengthened their own infrastructure, improved their management system, and enhanced their competitiveness. industry The overall development level has been gradually improved.

The two is to promote the implementation of technology standard strategy and promote the overall upgrading of shoemaking industry. Fully seize the 2013 Huidong county government issued the "implementation of the strategy to speed up the implementation of technical standards," to improve the implementation of technical standards strategy top-level design opportunities, and actively promote the implementation of technical standards in the footwear industry widely implemented, the enterprise's sense of standardization has been significantly enhanced. At present, the county shoe manufacturers adopt 77 national standards or advanced foreign standards. Since the implementation of the "Huidong fashion women shoes" alliance standard in 2007, the standard has been widely recognized and used by women's shoe manufacturers. In order to further enhance the effect of "fashion women shoes" business cards, actively apply to the provincial council for the establishment of the Huidong fashion women shoes alliance. standard Rise to the local standard of Guangdong province.

Three is to play the technical support role of the detection platform to serve the development of the footwear industry in Huidong. In view of the fact that most shoe enterprises in Huidong do not have product inspection equipment and inspection capability, we should give full play to the technical support role of the provincial shoe inspection station and provide technical services for enterprises. Since the establishment of the shoe inspection station, a total of 3491 batches of footwear products have been tested, providing great convenience for the inspection of raw materials and the quality inspection of footwear products. At the same time, we actively promote the preparatory work of the national shoe inspection center, have completed the preliminary investigation, and strive for approval, and build the national shoe inspection center into a testing and testing platform for shoes and shoe products, a standard collection research and revision platform, an enterprise independent innovation research platform, and a professional and technical personnel training platform, so as to promote the transformation and upgrading of the "Chinese women's shoes production base" and better serve the local economic development.

The four is to carry out special rectification work on quality and safety of shoes related products to ensure product quality and safety. Since May, closely cooperate with the requirements of Huidong county's occupational disease prevention and control special rectification work, combined with the quality supervision function, promote enterprises to implement the main responsibility of quality and safety, earnestly safeguard workers' health rights and interests, actively carry out special inspection actions and joint inspection and supervision to ensure the quality and safety of shoemaking and related products. Since the implementation of the renovation operation, 55 enterprises have been inspected, 183 inspectors have been dispatched, and more than 100 pieces of information have been issued. Special spot checks of 3 batches of 9 batches of shoe adhesives manufacturers have been tested. The rate of detection of unqualified products is 0%. 230 batches of shoe products (including commissioned inspection) are found, including 3 batches of unqualified products, 1.3% of unqualified products, and a product safety risk assessment of shoe material manufacturers.

The five is to carry out activities to support enterprises and provide technical standards for enterprises. In order to solve the problem that the export of shoes enterprises is limited by the trade barriers of the exporting countries, in August 21st, the guide helped the County Quality Bureau jointly organize the free training meeting of Huidong shoe manufacturers to deal with trade barriers, further improving the understanding of the latest laws and regulations in Europe and the United States by the export footwear enterprises, and playing a significant role in actively coping with trade technical barriers, reducing the risk of footwear product recall, and improving the competitiveness of the products in the international market. The county bureau has actively launched the "enterprise service month" campaign, disseminates relevant laws and regulations to the enterprises, disseminates relevant publicity materials, and organizes 4 venues to participate in the "service bazaar". It answers 56 business questions and more than 2000 publicity materials.