Alibaba Double Eleven Eclipses Us Online Shopping Monday

This year, Chinese consumers spent more than 5 billion pounds on the double eleven shopping carnival, and the total amount of online consumption exceeded 5 billion pounds in a single day.

Compared with China's double eleven, foreign online shopping apparently overshadowed Monday.

According to the November 11th report, from 90s of last century, Chinese college students began to celebrate the November 11th as a singleton Festival.

"Just in contrast with Valentine's day.

As early as five years ago,

The choice of the date is another important promotion festival for National Day golden week and Christmas season. Since then, the Alibaba has offered special offers in November 11th, and has been promoting the slogan of celebrating singles day and letting consumers.

In 2009, the festival consumed 5 million pounds and 27 businesses offered concessions.

By 2013, a total of 2 retailers were involved in the festival promotion, with sales of up to $5 billion 800 million on that day, far exceeding the US online shopping Monday of $1 billion 460 million.

The sales volume of all American companies on black Friday and Internet Monday is also far behind China's double eleven.

In this year's double eleven, sales are even more popular. Sales are more than 100 million pounds just three minutes before the start of the festival, and over 2 billion dollars in the first hour.

In the next 24 hours, the total amount of consumption reached 5 billion 870 million pounds, which is 5 times the amount of consumption on the US online shopping Monday, up 60% compared with last year's double eleven.

Millet is this year.

Sales of the best brands reached 100 million pounds before noon that day, more than two times that of last year's double eleven full day sales.

The smart phone brand store has become the first store in the Alibaba Tmall online supermarket to break through the 1 billion yuan mark.

Before the double eleven, the Chinese market research company predicted that the double eleven sales volume must exceed 8 billion 100 million dollars this year, and even other professional agencies predict that it will exceed 10 billion dollars.

Alibaba, as a pioneer of China's online shopping and mobile shopping, is the biggest beneficiary in the development of e-commerce in China in the past 2009-2013 years.

In addition, the Alibaba is also making full use of the growing single problem in China: because China implements the family planning policy, social customs are superior to men, and every family has at least one boy's social pressure. This creates less social problems for men than men, and more and more bachelors.

According to Chinese official data released in 2011, men under 30 years old have 20 million more men than women.

According to sociologists, the number of single men in China will exceed 35 million by 2020.

More and more single people (mainly male) will be the hope of Alibaba in the further growth of double eleven sales volume and the creation of new sales records in the future.