Jingdong Double 11 Sales Increase, Clothing Is The Highest Sales Category.

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Xiaobian network to introduce to you is Jingdong double 11 mobile terminal volume of 8 times last year, clothing for the highest sales category.

It said yesterday that on the day of November 11th (0 to 24), Jingdong mall and pat net sold more than 35186616 physical goods.

The orders of Jingdong group's platform are more than 14 million orders per day, and the order volume of Jingdong mall is 2.2 times that of the same period last year. The order of the auction network is 2.4 times that of the same period last year.

The total paction volume of Jingdong is two times more than that of last year.

It is noteworthy that the mobile terminal accounts for more than 40% of the amount, the order volume is 8 times the same period last year.

Clothing, daily necessities and other categories breakthrough

According to the introduction, in order to ensure the user's shopping experience, Jingdong's "11. 11" big promotion lasted 12 days from November 1st to November 12th.

The big promotion campaign entered a climax in November 11th. The Jingdong mall includes clothing, daily necessities, food, mobile phones, computer digital, household appliances, books and other categories. Tens of millions of commodities and tens of thousands of brand businesses have taken part in the promotion. At the same time, tens of thousands of businesses have also actively participated in the promotion of the pat Network, and the sales atmosphere is exceptionally warm.

In addition to maintaining its advantages in the 3C field, Jingdong has made great breakthroughs in clothing, daily necessities, fresh foods and other commodity categories that are closely related to the lives of ordinary users.

Clothing category has grown strongly, becoming the highest order category on the day of "11. 11". Orders for clothing category of Jingdong mall and pat net are 3.5 times that of the same period last year.

"11. 11" all day, Jingdong mall has sold over 3 million garments and 900 thousand pairs of shoes.

Jingdong flash sales were 10 times the average daily sales in October.

Mobile terminal accounts for more than 40%.

Mobile terminals, Jingdong mobile client, WeChat shopping, mobile QQ shopping platform such as the whole line of force, mobile terminal orders accounted for more than 40%, the order volume is 8 times the same period last year.

Among them, Jingdong WeChat shopping entrance and mobile QQ shopping entrance sales were hot, reaching 20 times the average daily level in October.

The development of patting the micro shop is gratifying, and the online growth is very rapid in just over a month. The amount of the order has increased by more than 300% a day over the average in October, accounting for nearly 40% of the total.

Liu Qiangdong, founder and chief executive of Jingdong group, said that Jingdong's "11. 11" promotion is not only high in terms of order volume, paction volume, and mobile end, but also in the whole shopping process of commodity quality, logistics distribution, after sale service and so on, which is committed to providing the best user experience in the industry.

"In the past few months, with the opening of multiple mobile shopping platforms of Jingdong and the downward penetration of our marketing activities and the rapid expansion of logistics coverage, we have clearly seen that the number of users in the three to six tier cities has increased significantly.

Mobile shopping is the future trend. We will spare no effort to push forward the development process of Jingdong mobile terminal shopping.

Jingdong distribution staff one day delivery mileage of about 3 million km.

According to statistics, the distribution mileage of Jingdong distribution staff reached 3 million km in November 11th.

It is estimated that Jingdong will bring the total weight generated in November 11th to 38 thousand tons.

To the user.

Among them, at 0:56 on November 11th, Jingdong users from Shanghai had already received the first eleven pairs of 0 points, 1 minutes and 49 seconds to buy the U. S. water heater, become the "11. 11" on the same day the fastest receiving Jingdong users.

The massive commodity category, the well-known brand merchants and the good user interaction, help Jingdong "11. 11" big promotion becomes the consumer online shopping Carnival feast.