2014 Third Quarter Of China'S B2C Market Clothing Paction Data

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Xiaobian net to introduce to you is the third quarter of China's B2C market clothing pactions amounted to 91 billion 620 million yuan.

According to the quarterly monitoring report of China's B2C market released by the EnfoDesk think-tank, the third quarter of 2014 shows that in the third quarter, the scale of clothing trade in China's B2C market reached 91 billion 620 million yuan, an increase of 54.2% over the same period last year.

In terms of scale, Tmall has a market share of 73.4%, and continues to maintain a leading position in clothing category. Jingdong mall continued to push the "Shang Jingdong" force garment market in the three quarter, with a market share of 5.5%, ranking second over vip.com, vip.com's market share of 5%, and temporarily staying at third.

At present, the development of domestic clothing business market is relatively mature. Clothing, as a more active and mature online sales category, has formed a more complete industrial chain and market structure.

But the three quarter of the major electricity providers in the field of clothing frequent efforts, frequent movements.

At the same time, the platform trend of e-commerce enterprises has also provided a good display platform for some local cutting-edge fashion designers. At present, Tmall, Jingdong and Dangdang have already had a large number of independent designer brands to enter.

Clothing sales have always been the main source of profits for e-commerce providers.

This year, the new features of clothing business operators will not change the market structure in the short term, but in the long run, they will be domestic.

Online sales have a profound impact on the market structure, and at the same time promote the clothing market to become more young and fashion oriented development.