Down Jacket This Year, "Low-Key" Into The Market.

After the beginning of winter, the weather gradually turned cool, and the down jacket became the leading role of Ji'nan's shopping malls.

But for those who are ready to buy down jacket, this winter can save money.

Influenced by factors such as cost drop and high inventory, the price of down products has generally declined this year.

Shopping malls

Although the price of the down garment is low, the discount is not large.

"The labor cost of uniformed down coats in previous years was 20 to 30 yuan, which has risen to 60 to 70 yuan in recent years. That is to say, the labor cost of a 700 yuan down garment has accounted for 1/10, so the overall price can not be reduced too much."

2 high inventory and old money.

One of the more obvious changes is that the brand of the old down jacket is exceptionally large this year.

Almost every brand down clothing counter has a large amount of old money last year, and there is no obvious distinction from the new one.

According to the analysis of the personages in the industry, many down garment manufacturers worry that developing new products will not sell the price because of the decline of raw materials in making down garments.

"This year, there is a lot of money to sell and sell old down coats, of course.

It's low. "

A brand down garment Shandong general agent told reporters that in fact, the entire clothing industry is facing the problem of high inventory. In order to ensure the flow of capital, clearing inventory through selling is an important way. Real big companies will certainly not slow down the development of new products, after all, this is the important support for profits.

"Our brand started selling in June this year, which also accelerated the withdrawal of funds."

Kedjelon down products Co., Ltd. responsible person analysis, last year the weather is not cold, resulting in a relatively large inventory of down garment enterprises, this year should be more cautious.

3 duck down price is rational.

"2013 is the most expensive year for down coats"!

It is understood that last year's sudden bird flu made the price of duck down a straight line. The enterprises with large production capacity generally did not have many reserves of eiderdown, and the price of raw materials changed rapidly to the production enterprises.

Shandong general agent introduction, the average year 90 duck down price is 350 thousand / ton, last year rose to 720 thousand yuan / ton, now the duck down price has returned to normal, this also makes the down clothes prices tend to be rational.

When buying down garments, people should pay attention to the amount of cashmere and cashmere.

The amount of cashmere is the percentage of velvet and velvet in the feather and down, and the quality of the down garment is more than 90%.

According to the current national standards for down coats, the down weight of down garments should not be less than 50%, but there is no lower limit for filling.