Shenyang: The Temperature Is Falling, Light And Down Garments Are Being Touted.

Recently, the reporter found that during the recent visit, as the maximum temperature in the daytime in Shenyang was basically maintained above 0 C, the light down eider became the mainstream of the market. At the same time, some manufacturers also indicated that the quantity of these down garments could increase by about 30% recently.

"If you choose such a down jacket, you must be right. It's very light on you."

Yesterday afternoon, reporters saw a brand store in a shopping mall in Taiyuan street, and sales staff were recommending commodities to Xiao Liu.

Xiao Liu told reporters: "after entering the late October, the temperature in Shenyang dropped, and it was intended to buy an ordinary down jacket when it was cold again, but the temperature did not reach the expected cold.

Like today's cooling day, the students in my dorm room have begun to wear down coats, but they are all light weight. Such a down jacket is very light, so I also want to buy a dress for the pition period.

Reporters in a brand shop, see a variety of

Down jacket has long been placed in a prominent position. The reporter took down a lightweight jacket, and saw that the down weight of the down jacket was 90%, but it felt no obvious weight.

A salesperson told reporters: "this lightweight feather clothing is filled with 90% of the amount of filling, and according to the size of the size, the filling weight varies from 52 to 70 grams, so the weight of the down jacket is more than 100 grams, which is almost the same as that of a iPhone6 mobile phone."

During the visit, the reporter found that in this year's down garment market, from leisure brand to sports brand to traditional feather clothing brand, they are fighting for the market of light weight down jacket.

Because of the weather, the sale of traditional down garments has also been resisted.

An industry insider told reporters: "this year's lightweight down jacket series is very popular, generally divided into three grades, 300-500 yuan for a stall, 500-800 yuan for a stall, more than 800 yuan for a file, at present, the first two stalls of the number of people buying more, probably can account for about 80% of the total sales volume."

A clothing salesperson told reporters: "at this time of the day is the peak season of traditional down jacket, and this year because of the high temperature, so the sales of light down clothing has risen sharply."

Compared with the brand of light down jacket sales, some of the down jacket custom shop business is also very good recently.

It is in a down jacket custom shop in Hong District.

See Ms. fan is picking a light down jacket.

The head of the store told reporters: "in recent years, light down clothing has been more and more popular.

This year, because the overall temperature is high, so far, there are still people in the shop to buy such down products.

At present, the quantity of light down clothing is about 30% higher than in previous years.