The Frequency Of Textile And Apparel Industry Exhibitions Fell.

All along, the textile and garment industry exhibition is not only a high-quality platform for industry development, enterprises seeking cooperation, business seeking business opportunities, but also a barometer for the development of the garment industry.

But in recent years, financial crisis, exchange rate, raw material cost, labor cost and other factors have brought many pressures to the development of the textile and garment industry, and also affected the textile and garment exhibition industry. Many exhibitions are puzzling to find new development ideas.

In August and September, many people would think of such a word - Jin nine silver ten.

In fact, the 4 words "golden nine silver ten" are not only limited to the current "hot car market" and "housing market". For the textile and clothing exhibition industry under the "new normal", "golden nine silver ten" is also applicable.

In recent years, newspapers, magazines or websites of various industries, and even WeChat and micro-blog, which are closely related to textile and clothing, are all the contents of various trade exhibitions.

It is not hard to see that although the textile and garment industry is facing "new normal", it is faced with various aspects.

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But behind these pressures, the industry exhibition is looking for new entry points and new development models to deal with the industrial pformation and development under the new situation.

All the problems boil down to one point: which way should the industry exhibition continue to add to the development of the industry?

Under pressure, the 2014 China (Dalian) garment and Textile Fair has just handed in a satisfactory answer.

The exhibition has an area of 50 thousand square meters and 1500 standard booths. The exhibits include all kinds of clothing, accessories, clothing accessories, textile machinery and high-tech creative achievements display.

According to the organizers statistics, the exhibition invites 1000 exhibitors at home and abroad, including 25% exhibitors in Italy, France, Spain, Germany, Britain, Denmark, Finland, Poland, the United States, Canada, Japan, Korea, India, China Hongkong, China Taiwan and other countries and regions, including Dayang, Sang Fulan, Fukuyama, Xin Wan Dai, Pierre Monte, Yushi, Hongyang and other famous local brands, and 60% exhibitors from Heilongjiang, Zhejiang and Shanghai.

And so on accounted for 15%, during the exhibition, the turnover amounted to 120 million yuan.

From this, it can be seen that in the "industry exhibition is becoming more and more depressed" in different opinions, but many industry exhibitions have been the pursuit of enterprises and brands.

In addition to China (Dalian) International Garment and Textile Exposition, and China International Clothing and accessories fair, China international textile fabrics and Accessories Expo, China (Shenzhen) international brand clothing and apparel fair and so on many exhibitions, have maintained a good momentum of development.

A comprehensive analysis of these exhibitions is not difficult to conclude that successful trade shows can provide more "value service" for enterprises and brands.

During the interview in Dalian, the reporter came to many exhibitors and spectators from all over the country and Dalian. Many of them were surprised: in the background of many pressures faced by the textile and garment industry, why did Dalian's exhibition still maintain a good development momentum? "Today's exhibition is no longer limited to attracting investment or displaying brand image. If the positioning of the exhibition is still limited to this, then it will not be recognized by exhibitors."

The director of the exhibition said to reporters, "this year's exhibition will bring the greatest harvest to exhibitors and spectators. It should be a number of industry forums held during the exhibition, such as China's garment industry international cooperation (Northeast Asia) forum, e-commerce and supply chain international summit, dialogue between Chinese and French Teachers, and other high-end forums.

The forum of ground gas has brought more and more information to exhibitors and spectators besides the exhibition itself, which is beneficial to both the macro industry and the micro enterprises and brands.

Indeed, in the early stage of brand growth, showing the brand image and seeking business opportunities is the main purpose of many exhibitors. However, with the maturity of China's textile and apparel brands, the starting point and hope of their exhibitors are not limited to this.

In the face of more and more in-depth market operation and more and more extensive international cooperation, nowadays, the exhibition of textile and garment industry, how to provide new development mode for enterprises and brands, and provide a higher level of development platform, has become more and more attention of exhibitors.

At present, many exhibitions in China are unable to meet the demand.

"The success of the Dalian exhibition is not only because the exhibition itself is indeed interesting and content, but also because this exhibition takes Dalian's clothing industry as a starting point and fully tap the potential advantages of the garment industry in Northeast Asia."

The director of the exhibition said to the reporters, "in fact, not only is Dalian, but also in other regions, the successful exhibition must be an exhibition supported by industry, which is not only practical but also grounded."

In this sense, Dalian's regional advantages in Northeast Asia, as well as its long-term cooperation with Japan and South Korea in the textile and garment industry, is a great support for the sustained development of the exhibition.

From this perspective, how to make good use of local industry depends on how to make good use of local industry, or whether the exhibition will be recognized and successful by exhibitors.