Inadvertent Mistakes That Businesses Make When Promoting Sales

According to the analysis, many underwear businesses often make the following mistakes when promoting sales:

Myth 1: gifts fail to cater to the needs of consumers.

The role of gifts can be divided into two categories: one is to induce customers to repeat purchases, the other is to cater to the habit of customers' petty gain and stimulate their buying impulse. At present, some enterprises fail to grasp the mentality of customers to choose gifts when buying and selling promotions.

The price of the underwear shop is limited, so the cost price of promotional gifts can not be too high to win the competition. However, it must be done exquisitely to not affect the grade of the brand. Similar things like women's favorite socks, scarves, shoulder straps, towels, cosmetic bags, makeup glasses and other small things, you can also send umbrellas, sunglasses and so on.

Gifts are not More expensive The better, the better the customer's favorite. The choice of promotional gifts is not how expensive it is but the ability to choose the best things that can impress their minds according to the minds of different consumers. We have to vary from person to person in the promotion, and find the most desirable gifts according to the mindset of different consumers.

　 Myth two: promotion is only a neglect of later services.

"Promotion" is not a "hammer" sale, but a quality product and a long-term service. Businesses should launch product promotions during festivals, and we must be vigilant and guard against "one hammer" buying and selling. After sales service is unwilling to do or long term service can not keep up. When the activity is formed, the customer is "God". After the activity, the customer is a "servant" situation. In this way, the effectiveness of promotional activities will disappear with the termination of activities, so that promotion can only be a temporary effort, and enter the misunderstanding of promotional activities.

Underwear store should be honest with customers when selling products, and avoid and reduce the sale of goods after sale. When we introduce goods, we must be realistic and ensure that customers buy goods or services that are really suitable for their needs. For goods that are not allowed to be returned according to the regulations, the staff in the shop should make necessary detailed instructions and prompts to customers to avoid unnecessary friction afterwards.

　 Misunderstanding three: lack of underwear sales promotion Originality Discount price

Now the low price promotion has become the main content of the sales promotion activities. We all regard the price reduction as a promotional activity, and it is invincible. The long-term price reduction promotion will lead to price reduction promotion into a blind alley. Promotion and innovation will be a great breakthrough in sales promotion if it can keep prices unaffected by promotional activities, keep stable and promote sales promotion. Many underwear businesses do promotions, no matter what their products are, what are their characteristics, and simply cut prices. If we can find out the specificity of the product, we can not see that a promotional activity in the market has been carried out in a violent and copying way, and we must apply it mechanically and mechanically. At this time, we can boldly implement the sales promotion and innovation activities.