Guide Shopping Must Read: Grasp The Good Method And Be Happy To Do Sales.
Store performance is the most concerned goal of every franchised clothing store owner. How sales of clothing are directly related to the profit of investment, then, if the competition in the clothing market is so big now, if we start with shopping guide, how can we bring up our performance?
Store performance is the most concerned goal of every franchised clothing store owner. How sales of clothing are directly related to the profit of investment, then, if the competition in the clothing market is so big now, if we start with shopping guide, how can we bring up our performance?
Brand clothing store shops slow down in performance, cost rise, profit decline, inventory increase management encountered bottlenecks, a confused future business, where is the business?
Clothing people want business is just to sell performance and sell goods. Is that hard?
It's not hard! We have collected 20 daily sales quotations from all the stores and shopping guides in the country.
1, do not keep looking at it.
customer
It's a long winded affair.
Let customers shop easily, otherwise customers will stay away from them.
2, the location is better than the shop size. The quality of the goods is more important than the location.
Even small shops, they can compete with big stores as long as they can provide excellent products that make customers happy.
3, guide buyers must carry one or two books of knowledge.
It is hoped that the prepared sales will achieve the desired results, and we must not make empty selling.
4. Display of goods in a mess
No chapter
It's not always good. Well organized shops often have customers coming.
No matter how the storefront is, customers should feel that they are rich in style and are free to choose.
But to enrich the category of goods, it is necessary to conform to the local customs and habits and the class of customers, and move towards specialization.
5, the customers as relatives, whether the support of customers can decide the rise or fall of stores.
It is necessary to have customers as their own people and be willing to compare with others, so that they can get the favor and support of customers.
Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.
6, pre sale flattery is not as good as after-sales service, which is the rule of making permanent customers.
The success or failure of a store depends on whether it can make the first customer a regular customer, which depends on whether you have perfect after-sale service.
7, take the blame of the customer as the voice of the Buddha, and accept whatever is blamed.
Listen to your customers' opinions and listen to them immediately.
8, the market has no so-called boom and recession.
No matter what the situation is, we must not make money.
In any recession, it is up to us to survive.
Instead of complaining, concentrate on finding a way of breaking your own strength.
9, do not force sales, not selling goods that customers like, but selling goods that are good for customers.
To be the buyer of the customer, it is helpful to consider what the goods are for her, but also to consider her hobby.
10, when customers come to return goods, they are more friendly than before.
No matter what happens, don't put on a face of unhappy customers. This is the basic attitude of shopping guide.
With this principle, good goodwill can be established. Of course, we must avoid the possibility of return.
11, in the face of the customer's face to blame the salesperson, or husband and wife quarrel, is to drive away the customer's "magic formula".
Let customers see his boss rebuke and quarrel, which will make him feel sick and tired, but many bosses often commit this taboo.
12, even if the gift is just a piece of paper, the customer will be happy.
If there is no gift, it will be presented to the customer with a smile.
Getting a little gift will also be happy, which is the nuances of human feelings.
But if it keeps being so uniform, it will lose its original charm and weaken its sales force.
Therefore, to maintain freshness all the time, the safest way is to smile and smile.
13, constantly innovate and beautify the display of goods. This is one of the secrets to attract customers to come.
This will make shops more attractive. Today's stores should change the "Street store" state and become a "public square" where people gather.
14, goods sold out of stock, is a neglect of customers, is also a shop can not afford to neglect, this time should solemnly apologize.
And said, "we will send it to our home as soon as possible." remember to leave the address of the customer.
This kind of follow - up remedial action is taken for granted, but there are many stores that ignore it.
Whether the accumulation of such efforts on weekdays will result in a great gap in the results of operation.
15, keeping two prices at a price will cause confusion and unhappiness and damage credit.
The price of a bargain is reduced, and the customers who do not bargain are sold at a high price. This behavior is very unfair to customers.
No matter what kind of customers, we must unify the price.
It is an ideal and proper way of business to give back to customers after making reasonable profits from customers and then improving them by means of after-sales service and quality improvement.
16, special attention should be given to children who are carrying children or children who are summoned to come shopping.
First of all, to work hard on children is a permanent and effective business discipline.
17, often thinking about today's profits and losses, I have formed the habit of not calculating today's profit or loss.
That is to say, if we make clear whether we really make money, we must grasp the profits today.
18, get credit and praise from customers: "as long as this is the best selling."
Shop, just like everyone's unique face, people will come close to each other because they trust that face and love that face.
19, energetic work makes the shop full of vitality and vitality, and customers will naturally gather together.
Customers do not like to go near the inanimate shops. They must let customers push the heavy gates to enter, which is a phenomenon of high jewelry stores.
Generally, we should create an atmosphere that allows customers to feel comfortable and in and out.
20, read at least once a day news ads, do not know what the new products ordered by customers, is a shame for salespeople.
Now, it is the age of information. Customer knowledge of goods is even better than shopping guide, which is a watchful business for salespeople.
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