The Way To Become The Most Valuable Clothing Franchisee

Franchisees do brand retail business, since it is retail, shops on one. Franchisee Undoubtedly, it is important. How to manage a good shop and how to open a distinctive store will rise to the six core issues of store management, that is, store image, store service, store order, location of the store, layout of the store and management of personnel.

　　 1. store image

Store image is supported by store image, merchandise image and service image. According to expert survey, 83% of the external things that human beings receive is visual. The conclusion of the survey fully shows that the image of the store has played the first role in attracting consumers. Just imagine, if customers do not even enter the store, who will sell our products? A good store image can cause customers' concern, generate associations, invest in image and small money, and make money in the market. The profit and loss of them can be imagined. Excellent shops and merchandise management are always the themes, and also the theme of the survival and development of shops. Good store image, excellent products plus good service image can rapidly enhance consumers' desire to buy.

　　 2. store service

Service is to fully meet the needs of consumers. There is no doubt that the characteristic service becomes the focus. To study your target customers and conduct in-depth investigation of the target consumers, your target customers should be to create a total of 80% of your store's total sales volume, determine the consumer group, and carefully design pre-sale, sale and after-sales services, and divide them into one hour. Therefore, the future market and service have become an inevitable part of the market competition.

　　 3. store order

Everyone has their own preferences and hobbies, but the franchisee must make it clear that we are doing retail business, good product market speak, consumers speak, so do not only care about their own creativity, forget that we are doing business! Learn to be a buyer, cultivate their own awareness, the future market will be a buyer's market, a successful buyer must have three skills: to see, consolidate and control the order quantity, only by constantly training their order ability, can we develop in the market.

　　 4. site selection

In the next 3 to 10 years, the development trend of clothing industry is on the rise. How to choose stores is a key. Good shop location selection is the most important and most important factor in the development of shops. The mistakes in store selection will directly lead to inefficient operation and investment losses. When people accept things, they often only accept the information of market first, while second information is often ignored. Therefore, we must seize the first principle of the market, open a large store in small cities, take a big city perspective to open a large store in small areas, and store the most obvious area in the target market. In addition, large cities open flagship stores or more shops on the same street, carry out high-density and multi store settings in the target market, and quickly roll out the market to make them become potential players, creating advertising effects and promoting continuous and sustainable market development. What we should pay attention to is that the brand should not be too complicated and chaotic. We should play it in the best areas.

　　 5. store layout

Generally speaking, we should pay attention to the following factors in the layout of the store: the three major spaces of the store, the key points of the store layout, the location and brand positioning of the store, the way of the store, the selling place of the genuine shop and the selling shop, the sunny side and the negative side of the store. stay Store 的三大空間上，貨品擺放空間是否合適、店員所占空間是否阻塞通路、給顧客留的空間是否合適都至關重要;賣場布局要重視三大空間的合理組合、高架與低架的組合、陳列展臺與人臺的布置、燈光與燈箱光線的明暗以及布局位置、試衣室與儲藏室位置的設定、收銀臺位置的設定、休息區與營業區劃分等，都是影響店鋪運營的重要因素;賣場定位方面，賣場的整體布局裝修要與品牌的定位風格相一致，路徑的選擇既通路設計，要以運動的線路長，使顧客逗留時間長為設計原則，理想的店鋪進行s型路徑設計，并沿路徑進行貨品陳列，引發顧客在店內的逗留時間;賣場的陰面與陽面，處理得當能引發顧客對貨場的關注，提高 Sales performance 。