Difficulties And Solutions In Opening Online Stores

With the popularity of the Internet,

Opening a shop has gradually become a new mode of opening a shop, and because online shops do not need to have actual shops or business licenses, it is true that online shops can save much more than opening real stores. But online shops are easy to start, but if the middle process is not good, they will probably get nothing, and there are still some difficulties in the actual operation of online shops. Then how should we solve them?

Choosing e-commerce platform is difficult

Online shop not only relies on the basic functions and services of online store platforms, but also customers are mainly from the visitors to the online mall. Therefore, the choice of platforms is very important, but users often have some decision-making risks when choosing online store platforms.

In particular, the initial online shop, due to lack of experience and less understanding of online shop platform and other reasons, with a lot of blindness.

Some online shopping centers do not have basic investment instructions, and the charging standards are not clear. They can only be consulted by telephone. This also brings certain confusion to choose the online store platform.

The function, service, operation mode and management level of different online store platforms are quite different. The ideal e-business platform should have such basic characteristics: good brand image, simple and quick application procedures, stable background technology, quick and thoughtful customer service, perfect payment system, necessary distribution service, and after-sales service guarantee measures. Of course, there is also need to have the highest possible amount of visits and perfect online shop maintenance and management.

And other basic functions, and can provide some advanced services, such as the promotion of online stores, shop visits traffic analysis.

In addition, charging mode and cost level are also important factors.

Different enterprises may have different special requirements for online sales. Choosing e-commerce platform suitable for the characteristics of their products requires a lot of energy. The process of confirming the choice of e-commerce platform will take several hours or even days. However, the time investment in the previous research is worthwhile, which can minimize blindness and increase the possibility of success.

Construction of online shops is difficult

The general professional shop platform has rich functions and simple operation interface, and can complete the construction of online stores through template operation. However, because different websites adopt different systems, some only need to upload pictures and texts directly, others need to manage their own storefront.

According to the trial and understanding of some e-commerce platforms in China, a common phenomenon is that there is not enough explanation for the establishment and operation of online shops, especially what materials should be prepared before building stores, and what requirements for formats and standards of these data are lacking.

Therefore, even with perfect functions, the construction of online stores is still complex for users who do not understand the characteristics of the system.

In addition, due to the template structure adopted on the online store platform, there are great limitations on the personalized requirements of some users. Some of the necessary requirements can not be satisfied by the existing functions. This is also one of the reasons why users feel that online store construction is not simple.

Online shop promotion difficult

When the online store is built, the most important problem is how to let more customers browse and buy, but this kind of online store based on the third party e-commerce platform is very different from the promotion of the general enterprise website.

This is because the online store is not an independent website. For the entire e-commerce platform, it may be arranged in thousands of stores. An online store is only a small part of it. Usually hidden behind two or even three level directory, the possibility that users can directly discover it is relatively small. Moreover, there are many rival stores on the same website competing with you for limited potential customer resources.

The customers of online stores mainly come from the users of the e-commerce platform, so the dependence on the platform website is very high, which restricts the effectiveness of the online store to a certain extent. How to stand out from the numerous online stores is not very easy. It depends on the joint efforts of the e-commerce platform providers and businessmen.

It is a direct and effective way to get the special recommendation of the platform provider on the main page, but this opportunity is not very large. Therefore, it is often necessary for the online store operator to take some promotional measures himself, such as applying an independent domain name for the online store, registering the online business shop in the search engine, or introducing other websites, or even putting some online advertisements.

But such promotion also has some risks, even if the operators themselves have adopted certain measures.

The means get some potential user visits, and these users may also be attracted by other products after they come to the online store.