The Way To Run Children'S Clothing Stores

Clothing affiliate children's clothing profits are relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70% of the profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner of the shop is easy to grasp the initiative.

A set of birthday, 61 sets, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail price, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also be higher and higher.

What are they?

Parker lands, Babu beans, Barbara, babe square, 12 Hi, Hashi taro, Shug Be Lova, Jada, Tinker cat, seven color cloud car, little pig banner, growing new world, Li Guo and so on.

Business area: clothing to join children's clothing to win the style and price, clothing join store size requirements are not high, the minimum not less than 25 square meters above can open a shop.

Capital investment: except rent and decoration, 10 square meters purchase 7000 yuan or so, and so on!

Mode of operation: single brand franchised store and multi brand clothing store.

A single brand clothing store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides textile decoration information, product manuals, publicity POP, image counters and so on. Multi brand business stores are more flexible, including store decoration, and price discount can be adjusted according to circumstances.

Clothing store decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use the original color wooden shelves.

As for the display of products, try to put the products in shape, and do not just hang them in the whole row!

Profit reference:

In any case, there will be backlog, so the general situation is: the same batch of goods, the early profit is high, the latter profit is thin, and the expenses are excluded. On the average, the net profit is about 35%.

Purchase channels: basically there are children's wholesale market in all parts of the country. Children's clothing is no more than baby products. It can be entrusted to the distribution center, because the style renewal is very fast, and the owners of children's clothing must purchase their own products.

Environment: because the entry threshold is low, there are more opponents to wear clothes to join children's clothing stores, but most businesses are very ordinary. Only a small number of shops can become the top representatives, not the restriction of funds, but the management of children's clothing needs special judgement. It requires shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, needs to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of these abilities, the more careful you are to intervene in the children's clothing industry, the more careful you will be.

Note: product backlog is the most careful problem of children's clothing shop. Many stores lose money in the backlog of products, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if the local consumption ability is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, taking the alliance's route, and exploiting the strength of the manufacturer to develop the market; if the local consumption ability is ordinary, there is no brand name, it is more suitable for various products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.