Clothing High-Tech Concept In Underwear To Get Together
Here world
Clothing and shoes
Xiaobian of the network introduces the concept of high-tech underwear to "get together".
Instead of spending too much effort on the brand image, it is better to improve the quality and reputation of the product, which may be the only way to remove the curse of "declining market share".
In the interview, the reporter deeply learned that the concept of combination of high technology and fashion has become an indispensable part of brand enterprises, like women's high-heeled shoes, which has made profound changes in the industry.
In this PH Value fashion first, the secret of keeping underwear brand highly concerned is to let science and technology go out of the fence and let fashion catch the wings of concept, so that more people can have close contact with technology.
Red bean is raising a warm velvet storm.
"The design that suits the market is the best design". Because of the rising living standard, underwear wears not only the warmth retention function, but also the softness and frivolity.
In the PH Value fashion first sinks, the red bean group launched its main product: the new generation underwear - red bean down underwear, with high-quality imported Australian fine wool cotton as raw material, and innovating the soft pile technology to make the fabric soft, like cashmere and heat preservation. The product has been recognized by consumers and businesses after the market.
This time, the company hopes to attract more franchisees through the platform of PH Value fashion first remittance.
It is understood that the excellent properties of red bean paste are processed by combing the raw material, Australian fine staple cotton, so as to make cotton yarn.
Weaving
The fabric has a more detailed texture, which has the characteristics of washability and durability, and is not easy to pilling.
The traditional combing process is mainly to remove cotton linter less than 10mm in length, and the red velvet cotton will remove the cotton linter under 16mm, so as to better improve the softness of the fabric.
In addition, the product has also innovating the weft knitting process to make the woven fabric more soft.
Therefore, the red bean flannel fabric made of Australian cotton is soft and comfortable, and has good moisture absorption and breathability.
According to the person in charge of red bean home, the pure cotton lint used in red bean down underwear has a good temperature to guide. When winter wears, the skin feels warm instantly.
Moreover, the thermal performance of this soft underwear is obviously higher than that of ordinary underwear, and it is warmer to wear.
At the same time, the new dyeing and finishing technology of red bean paste fabric is environmentally friendly and safe. It has no irritation to the skin, no shrinkage and no pilling after washing, and the internal quality indicators are higher than the standard of the top quality products in the industry, which is more conducive to human health.
In addition, the red bean velvet underwear is made of human body three-dimensional cutting technology, which is more suitable for human body curve and does not look overstaffed.
Facts have proved that red bean paste is a real innovation that is close to the needs of consumers.
Red bean home also launched a variety of colors and styles of couples, parents, family suits, to meet the different needs of consumers.
Hayes Moore jumped out of textiles to make products.
With the improvement of people's living standards, the enhancement of health and health awareness, and the demand for preventing and controlling all kinds of epidemic viruses in recent years, the demand for antimicrobial materials in the market has increased rapidly, and the performance has also raised higher requirements.
Therefore, developing new materials with good antibacterial and bacteriostatic properties has become one of the hotspots in the field of textile and clothing.
After years of market development, Hayes Moore has a certain degree of market recognition, and also verified the development prospects of pure chitosan fiber in the textile and garment market.
In the PH Value fashion first exchange, Hayes Moore launched the latest research and development products to meet the market demand for related functions.
Liu Lin, assistant general manager of heismore Biotechnology Co., Ltd., told reporters that during the exhibition, Hays Moore mainly introduced functional fabrics made from marine biological fiber, which had natural broad spectrum antibacterial properties, excellent biocompatibility, biological safety, biodegradability and other biological characteristics. It has many functions, such as moisture absorption, deodorization, mildew prevention, mites, activating emollients, hemostasis, and so on. It can be widely used in bra, underwear, functional socks, household textile products and other fields.
Liu Lin said that at present, the company has developed a variety of high-performance environmentally friendly functional fabrics, with professional technology, quality services, to make outstanding new material suppliers and technical service providers for the purpose, committed to the development and application of marine biological health fiber research, will protect health, protect nature, let the human enjoy the new life brought by new materials as the mission of the enterprise.
Hong Ni
Targeting high-end business underwear
One of the highlights of this exhibition is the entry of high quality brands abroad, which poses a challenge to the domestic high-end knitting brands.
And Qingdao Hong Ni Brand Management Co., Ltd. is precisely focused on its newly developed high-end brand HONNY.
Underwear
On the promotion and selection of this year's PH Value fashion first sinks and foreign brands shoulder to shoulder.
Wu Jia, director of commodity management of Qingdao Hong Ni Brand Management Co., Ltd., said: "in order to fully display the brand strength and get orders, we have made adequate preparations and formulated detailed publicity strategies."
According to the introduction, as a high-end brand underwear, HONNY is mainly targeted at business men.
HONNY has applied the most advanced yarn in the world to the actual products. Combined with the most popular color and technology in the world, it not only caters to the needs of consumer groups for brand quality, but also provides a very good opportunity for its development.
The combination of quality and personality fashion is not only a trend revealed by the exhibition, but also a common demand at home and abroad.
And the company will continue to focus on high-end underwear products on the basis of steady development in the next quarter, and really make the products bigger and stronger.
"Hong Ni group has 16 years of development history. In the past 16 years, it has accumulated countless customer resources and excellent production management experience for the group. It has inherited the HONNY brand of the lingerie family tradition, relying on its unique primitive accumulation.
But after all, HONNY is different from Yu Hongni. HONNY's focus is on the high-end customer groups, so we will integrate the resources and select some of the best quality customers and suppliers to integrate into the HONNY brand.
Wu Jia said.
It is understood that HONNY as the first line brand of Qingdao Hong Ni Brand Management Co., Ltd. is currently the first high-end business underwear in China.
brand
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HONNY provides individual underwear customization service for business high-end people, and realizes brand differentiated operation.
In order to enhance the sense of quality and quickly promote the HONNY brand, HONNY has prepared some high-end fabric samples at the exhibition.
These products are based on the international high-end 80 Austria Ramin modal, 100 American best long staple cotton and other fabrics, combined with the principles of ergonomics to establish the version, and the use of 3D technology to make clothing more intimate and comfortable.
Wu Jia said: "next season, we will continue to focus on high-end underwear products.
Instead of being a public product, it focuses on high-end, business, and a field dominated by men's underwear, making our products bigger and stronger.
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