Online Shopping "Micro" Big Power Enterprises Crazy Selling Crazy

Here world

The Xiaobian of the net tells you that online shopping is "infinitesimal" and the enterprise is the first "electric shock" to sell 600 thousand scarves for the first time.

In the Tonglu Heng village, 100 kilometers away from the headquarters of Alibaba, the first "electric shock" traditional knitting enterprise is also creating its own miracle. Because of this miracle, dozens of people work overtime and feel pain and happiness.

Online shopping is "infinitely powerful". The first time electric shocks sell 600 thousand scarves.

These piled scarves are only the tip of the iceberg of "double eleven" shipments.

Zhejiang online Hangzhou November 12th (Zhejiang online reporter Yu Wenqi) is full of surprises and miracles everywhere in the Internet world. Especially on the day of "double eleven", the eyes of the whole world are gathered on the giant electronic business aircraft carrier of Alibaba.

From second minutes to 1 billion, 38 to 10 billion, and then to 13 hours to break 35 billion last year.

This year's "double eleven" is destined to be linked to "Craziness".

And in the Tonglu Heng village, 100 kilometers away from the headquarters of Alibaba, the first "electric shock" traditional knitting enterprise is also creating its own miracle. Because of this miracle, dozens of people work overtime and feel pain and happiness.

Traditional enterprises first "electric shock"

Full crew loading and delivery

Yangshan fan, hengcun Town, Tonglu County, Hangzhou, since November 10th, the warehouse lights of Zhongyi textile have not been extinguished, and 24 hours have been crowded. Dozens of employees have been sorting, wrapping, placing sheets and moving cars on tens of thousands of staff.

"Double eleven is so crazy, I never thought of it."

At 11 p.m. on the afternoon of 4, employee Xiong Shulan lowered his head and put a scarf into the bag and chatted with reporters.

This is the third day that she has been fighting for a long time, and last night she had been busy until 12 o'clock to return home. At 8 o'clock this morning, she came to the unit to report on time.

In order to make herself comfortable, she also brought a pair of cotton slippers from her home.

Unlike Xiong Shulan, art designer Xiao Xiao came from the office to "fight fire".

These two days, regardless of property, administration, drivers, even the aunt responsible for cleaning, were "arrested" to warehouse to help deliver goods, goods, help the electricity supplier end work.

Although all the partners have opened up small motors, they still can not keep up with the speed of buying their scarves online by buyers from all over the country.

This Tmall shop is called Zhuo Yi poetry, which is a springboard for China textile to enter e-commerce this year.

In fact, the online shop was formally launched in August 22nd and is still under operation for less than three months.

The manager of laiqi Agel Ecommerce Ltd, who is responsible for the operation of the online store, told reporters that since it was the first time to participate in the online shopping carnival, they had not yet had time to participate in the venue activities. They could only rely on word of mouth and marketing activities to attract the Sellers, but unexpectedly, the "double eleven" had just started and the number of orders had been loiter.

"After all, we just opened the shop. We expected that about ten thousand or so would be almost the same. I didn't expect to get twenty thousand more in half a day, and it's still increasing."

After a day's craziness, Zhuo Yi poetry eventually broke through thirty thousand orders.

Online shopping is "infinitely powerful". The first time electric shocks sell 600 thousand scarves.

Workers put more packages into a car as far as possible.

E-commerce is infinitely powerful.

One day, 600 thousand scarves are sold out.

In order to meet this year's "

"Zhongyi textile began to be stocked two months ago, not only for its own Tmall business, but also for the other partners.

As a traditional knitting enterprise, the main business mode of China textile is to supply some garment enterprises, such as Tmall's biggest scarf seller, antelope good morning, is one of their customers.

Online shopping is "infinitely powerful". The first time electric shocks sell 600 thousand scarves.

The factory stepped up to catch up and replenish the goods.

"At 11 o'clock in the morning, at 1 o'clock, I received a phone call from the marketing manager of Han Du Yi house, saying that the scarf was sold out, so let's hurry to replenish it."

Yang manager not only regrets, e-commerce is really "micro" power, the whole warehouse emptied is not enough, can only urge the factory to rush to work.

According to incomplete statistics, during the "double eleven" period, the total amount of Chinese art and light textiles is nearly 600 thousand scarves for the major sellers, including the self run Tmall store.

As a traditional knitting enterprise with a history of more than 20 years, Zhongyi textile has seen the direction of enterprise development in this year's "double eleven".

Wu Shihai, chief executive, told reporters that electronic commerce is the trend of today, and it has also found a shortcut for enterprises to develop their own brand. In the future, we will not only provide scarves for other brands, but also sell our own designs and start our own brand.

It is understood that in the horizontal village, such as the Chinese arts and light textile test water.

There are more and more knitting enterprises.

With the smooth entry of the traditional "wool knitting industrial belt" into the Alibaba China industrial belt, the "China knitted town" will usher in a broader development space on the road of pformation and upgrading.