Jingdong And Air China Cooperation Providers First Taste Air Purchase

Here world Clothing and shoes Xiaobian of the network to introduce to you is Jingdong Joint Air China scramble to do cloud department stores.

Sitting at thirty thousand feet high, you can lose your family in the future. Jingdong and Air China launched comprehensive strategic cooperation during the Zhuhai air show. The Jingdong air purchase channel (map), jointly built by both sides, has opened its doors. This also means that the electricity supplier area began to explore the new blue sea of aircraft shopping. However, there are not many routes to access Beijing East. After the business model has taken shape, the construction of infrastructure such as air links in the mainland has become the most concern for practitioners.

　 Electricity providers first taste of air purchases

At the Zhuhai air show held recently, Jingdong and Air China demonstrated this kind of air shopping mode. Jingdong said passengers could use their laptops or tablet computers to log into the cabin network and browse the products of interest and purchase them on the "Jingdong air purchase" channel. The order information of passengers is spanmitted from the engine room to the Jingdong network through the technology of air and ground interconnection, and the goods are delivered quickly. Based on the Jingdong's "self operated" supply chain system and logistics system, perhaps the online shopping goods on the plane will get home before you.

Jingdong said that the "Jingdong air purchase" products are all Jingdong self operated goods. At present, they only support cash on delivery. Later, as the network condition of Air China is getting better and better, Jingdong will provide more payment methods.

According to the reporter, Jingdong and Air China have opened the first stage of cooperation. The aircraft fuselage with air and ground interconnection conditions will be extended to more airframes and routes by stopping Beijing, Shanghai, Shenzhen and Taipei. The first batch of experiencer had been addicted to online shopping during the air show. Previously, passengers could only buy duty-free goods on the international line by cash or off-line credit card, but domestic routes that did not provide duty-free goods became commercial vacuum zones.

Business models of bitterness

In Jingdong's relevant person in charge, for the electricity supplier industry, "air shopping" will become a new blue ocean. According to the forecast of China aviation industry, the average annual growth rate of general aviation will exceed 25% in the next few years, and will exceed 9000 by 2020. After the maturity of the Internet Ecosystem, the new mode of air shopping is expected to become the norm.

This also touched on the pain of airlines. With the rapid growth of domestic passenger volume, the limited sales of high-end products and the high oil prices make the company face greater business pressure, and attracting more passengers and expanding new profit points has become very urgent. While exploring the new blue ocean business, the airline is also targeting the air business. After the establishment of China's first air Internet industry alliance in dozens of enterprises such as Air China, Shenzhen airlines, Shandong airlines, Jingdong and Neusoft group, the airline's joint mode of electronic commerce has attracted much attention.

Air China Party committee secretary Fan Cheng believes that the civil aviation industry will soon enter the new era of network development, and air travel will undergo significant changes. Air China is fully aware of the Internet age in the development of Internet on the Internet. It should work together with upstream and downstream industrial equipment manufacturers, system providers, network operators, and Internet, new media and content providers.

Air China related staff also told reporters that Air China joint Jingdong will promote the development of the industrial chain on the machine network, and create a new air business ecosystem. According to the analysis, the duty-free goods sold on the aircraft were restricted by customs regulations, and could only be realized on international flights. If the electricity providers were introduced, they could expand the air shopping crowd to a large domestic customer base.

　　 Call for infrastructure to speed up

stay business After the model has taken shape, the two basic infrastructure problems, namely the air to ground network environment and the real-time payment technology, become the most concerned content of the application.

An industry expert who does not want to be named emphasizes that the important link of airlines and business operators is how to achieve real-time payment. Therefore, whether Air China's air Internet industry alliance or the first global airport interconnection cloud payment platform launched by China Eastern Airlines and China UnionPay is to solve the problem of air shopping payment. This difficult problem has been solved, and the civil aviation industry has ushered in the era of online shopping.

Zhang hang, the head of China Eastern Airlines, told reporters that the "cloud payment" of China Eastern Airlines is indeed paved the way for expanding the air mall. "Before, although passengers can pay by credit card on the plane, they are offline, and passengers swiping in the air is only a record. The real spanaction needs to be returned to the ground to carry out spanactional data spanmission, and this off-line payment method has certain risks, which is not conducive to the implementation of the sale in the air." Zhang said that after solving the problem of payment, the airline companies and electric providers hit each other. Both sides value the huge passenger flow on the flight, and the purchasing power of this group is quite strong. Using the opportunity time of the opportunity and adding more accurate goods will be a great business opportunity. "In fact, business opportunities in the air business have always been in the eyes, but in the past, they were constrained by the difficulties of accessing the Internet in the air and real-time payment. Now, the above two conditions are already available, so that the air business is bound to become a "Bobo" for shipping companies and electric providers. Zhang said.