Clothing Store Stocking Risk Sharing Experience

Some of the new clothing store owners have encountered some problems in their operation. They have a certain universality. Next, Xiaobian will make an experience exchange between the basic points of the management and management of small and medium-sized clothing shops, purchase experience, risks and problems, and the clothing store owners who are in the early stages, so as to help everyone and make progress together, and get more practical purchasing and management skills from cooperation, unity and learning.

Generally, new buyers who go to Guangdong Humen clothing wholesale market or other clothing wholesale market suddenly see so many good and cheap products, and do not hesitate to go in! See very feminine clothes, decisively go in! When you see a very sexy and sexy dress, don't think about it!

Therefore, many of the owners of the clothes shop owners who first opened up shop had suffered a great loss in the first time because of their inaccurate eyes. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold. Therefore, it is better to buy less for the first time."

This term in our industry is called trial marketing.

Because the market recognized commodity is the guarantee of profit.

First of all, you have to consider the environment around the shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores looking forward to a higher rate; and in the vicinity of the residential area, a little foreign trade casual wear can be considered, and the rich style attracts young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If a shop does not have a repeat customer, then it shows that you have problems with the purchase. Secondly, when purchasing, it only purchases the style that is in line with its own positioning. No matter how beautiful the other styles of clothing are, the price is much cheaper. It is best not to enter. Insist on your own style, concentrate on managing your specific consumer groups, and don't want to earn any money. Otherwise, not only will your business cost high, you can't make money, and you can't make money.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market is getting a good copy of each other, because the production of this garment manufacturer is definitely the cheapest, and other wholesalers may restock, and then wholesale, or even after several rounds of wholesale, the price will definitely rise.

In this regard, the price of the purchase determines whether your storefront is competitive, the one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have a lower market purchase price, sometimes only a few dollars of the purchase, the impact on retail is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But I find the factory procurement directly, because the first trial marketing, less procurement, the manufacturer will not give you a lower customer purchase price, so what to do? The best way is to unite with many and have no conflict of interests of the clothing store owners.

Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective.

Might as well use the electronic commerce on-line purchase.

You can refer to the purchase, the price will not be too high, a more distant than you.

Online purchase should pay attention to safety. Unfamiliar websites can learn more about it. The general professional websites have historical paction records, provide members registration, and pay attention to understanding from the side.

Clothing not only depends on the color and style, but also the fabric is very important. Online can only see pictures and basic style structure, can not touch no handle, at the beginning can try to take a few pieces, comprehensive understanding, trial marketing, and also familiar with the procurement process.