Footwear Import Prices Make American Retailers Feel Great Pressure.
Here world Clothing and shoes The small weave of the net tells us that the import price of footwear is rising, and American retailers are "pressure mountain".
In the first half of 2014, the import volume of footwear in the United States was basically the same as that in the same period in 2013, reflecting the cautiously optimistic outlook for shoe sales in the second half of 2014. In the first half of this year, the average import price of footwear increased by 3.6%, so brands and retailers will continue to face profit pressure.
China is the largest footwear supplier in the United States, but its market share has dropped to 80.2%, compared with 82.2% in 2013, and its average price has increased by only 1.7%. In the first half of 2014, the market share of Chinese leather shoes imported from the United States was 56.3%, compared with 58.6% in 2013. This shows that compared with the same period in 2013, the number of leather shoes shipped from China to the United States in the first half of 2014 decreased by 1.5%. It is clear that sales of leather shoes from other suppliers in the United States are increasing, with a growth rate of about 3% in the first half.
Vietnam's footwear sales to the United States continued to grow rapidly. Compared with the same period in 2013, it increased 16.1% in the first half of 2014 and increased by 18.5% in value. But Vietnam has limited labor force and is hard to meet the needs of industrial expansion, not only in the footwear industry, but also in clothing and electronics. In addition, Vietnam's land is also very expensive, which is another factor hindering the development of the textile industry.
Meanwhile, the first half of this year U.S.A Imports of other leather goods and leather increased to around us $7 billion 400 million, an increase of about 3.2% over the same period in 2013. Among them, imports of clothing and leather goods amounted to $227 million, an increase of 4.2% over the same period last year, and the import of leather bags and accessories increased by 17% to 263 million US dollars.
Retailers such as WAL-MART, Taghit, and the company described the profit pressure on the market as being very high. Because of rising import prices and almost flat sales, their sales performance was poor for many consecutive quarters. The leading footwear brands, such as Nike, Adidas and Skech, did well in the first half of this year, while Cage ranked first and sales increased by 37%. Most non sports brands perform well, Brown. footwear industry The wholesale sales increased almost two digits, and Flynn also had good results.
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