Tu Chunrong'S Zero Hand Handmade Men'S Shoes Become The Pronoun Of Italian Handmade Fashion Shoes.

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Xiaobian net to introduce to you is Tu Chun Rong: rooted in the electricity supplier fertile soil, heritage handmade leather shoes.

Tu Chunrong led zero degree handmade men's shoes to enter China with the help of new business channels. After several years of development, it has become the pronoun of Italian handmade fashion shoes, and has become the founder of Internet shopping myth in the Internet age.

Name card: Tu Chun Rong, chairman of Xiamen zero Shang Shang commerce and Trade Co., Ltd.

In the era of electronic commerce that wins the price, Tu Chun Rong has created a new way to create "zero quality" products that are perfectly integrated with technology and fashion through manual personalization and after-sale service. In addition to the series of hand-made shoes, a series of hand-made products including leather bags, accessories and so on are also developed.

Today, zero is also trying to explore the offline network to realize the collaborative development of online brand to offline experience.

In the era of e-commerce, we should get rid of the "low price" surrounding the prison and open up the era of e-commerce experience, so that differentiated marketing can become a sharp weapon of online marketing.

The sales of handmade men's shoes, which have just passed eleven times, have exceeded 10 million again. It is definitely the most popular brand of men's shoes in the hearts of online shoppers.

Tu Chunrong led zero degree handmade men's shoes to enter China with the help of new business channels. After several years of development, it has become the pronoun of Italian handmade fashion shoes, and has long been the founder of Internet shopping myth in the Internet age.

A few years ago, when zero had just entered the field of e-commerce, the industry was rising price war, which made the brand development of zero degree not smooth sailing.

"The average price on the Taobao is between 80 yuan and 150 yuan, while the lowest price for shoes is 200~300 yuan. At that time, some people asserted that I couldn't last long.

But I survived. "

Tu Chunrong uses these two points to create an era of experience in the field of electronic commerce. This differentiated marketing has become a powerful tool for online marketing. "Handmade shoes sound like a high-end and two is a comfortable experience for people to wear.

First, zero degree seeks the best comfort in R & D design, builds brand based on customer comfort experience, but handcrafts are not backward representatives. In R & D design, I require material selection to keep up with fashion trends.

The handmade and personalized fashion is an excellent shopping experience that consumers want to bring to zero. This experience needs to be grasped from the design and development to the production and manufacture of each hand, and the introduction of the design team to the domestic production technology requirements from Italy. Tu Chunrong has nearly perfect requirements for every pair of shoes produced by zero production. Therefore, on the Internet, a brand of high-end hand-made leather shoes, which is still selling at a high price, is gradually being recognized.

"We build high-end brand, from material selection to process requirements are very demanding, not only materials need to be used well, shoemaker's hand technology is also excellent.

Choosing to cooperate with first-class suppliers to produce first-class products, not only the quality of products must be excellent, but also the matching services can not be left behind, providing a full range of first-class services from pre-sale to after sale, from packaging to logistics and distribution.

Tu Chunrong introduced that high-end products plus high-end services, so that customers have high-quality consumer experience, which is a manifestation of zero brand value.

Now, online channels, zero leather shoes stationed in Taobao, Tmall, Jingdong, Dangdang, vip.com and many other platforms, almost all network layout.

As a well-known brand of men's shoes, zero degree leather shoes have been accumulating new brand advantages and sales growth points in just a few years since the test of water electricity supplier in 2009.

Zero leather shoes have been continuously optimized and integrated from quality, R & D, design, access, platform and service, forming a brand of shoes enterprises with the advantage of gradual improvement in the industrial chain.

In 2013, Tu Chunrong launched the zero line channel to lock the domestic first tier city airport stores as the future carrier of "online" and "offline" carriers. Its most important mission is to provide comfortable rest and perfect after-sales service to VIP customers and potential consumers of online consumption.

If the offline is conducive to consumer experience,

The promotion of image is the basis of Tu Chunrong's decision on offline layout. So the combination of future online and offline is the inevitable trend of his judgement.

How to integrate online sales system with hundreds of physical stores to form a complete and solid sales network is the strategic focus of enterprises in the future.