"Double 11" Ali Mining Rural Orders Better Results

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Xiaobian network to introduce to you is Ali "double 11" 10% orders in the countryside.

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"Where did the 278 million orders come from?" yesterday, the Beijing Commercial Daily reporter learned that as at 14 o'clock in November 14th, 40 million "double 11" orders were signed, the merchant shipping rate was 85%, and the express delivery rate was 55%.

Where are the 278 million orders produced by "double 11"? Yesterday, reporters learned that as at 14 o'clock in November 14th, 40 million "double 11" orders were signed, the merchant shipping rate was 85%, and the express delivery rate was 55%.

It is worth mentioning that about 10% of Ali's "double 11" orders were sent to the countryside.

In the view of Chen Liang, a senior expert at Ali Research Institute, this means that the rural consumption capacity is being further excavated.

Data show that demand for home appliances is higher than that of the city in terms of orders sent to the countryside.

"This is mainly due to the fact that rural consumers are not treated fairly in terms of channels and prices."

According to the Research Institute of Ali Research Institute, the fastest growing cities with double 11 turnover are 3-5 line cities. In the past few years, online shopping has more obvious effect on stimulating consumption in less developed areas.

Haier said that Haier produced 180 thousand orders on the day of "double 11", and about 85% orders have been delivered to users, but there are still orders for 10%-15% due to the distance from the receiving area.

Statistics show that the express companies have added more than 250 thousand employees to the "double 11", and more than 100 operations centers have been expanded and expanded, and more than one million logistics personnel have been involved in the distribution.

Although the service can not match the efficiency of the self built mode, the system of "package army" brought by the 278 million order does not allow the system to burst.

President Wang Yulei sees the rookie system's ability to control logistics as the "biggest gain beyond 57 billion 100 million".

In Wang Yulei's view, after the smooth peak of the logistics peak, the overall situation of this year's "double 11" is within the estimated range.

But the unshakable trend is that online shopping does occupy an increasingly high position in China's consumer dishes.

According to the National Bureau of statistics, the total retail sales of consumer goods amounted to 23967 billion yuan in October this year, which averaged 77 billion 310 million yuan per day.

According to this value, "double 11" day

Sales account for 73.9% of the total retail sales of consumer goods.

Last year, the figure was 52%.

"The retail sales of consumer goods close to 3/4 on the same day came from Alibaba, which is a milestone in the history of China's electricity supplier development."