How To Use Marketing To Make Clothing Store Profits Grow?

There are many shopkeepers asking questions in traditional industries.

The author thinks that we should analyze the pros and cons of the overall analysis, find out the areas that can be optimized, and then further study the marketing process and strategy, and so on. And the owner will wonder how the traditional clothing store owner should analyze the marketing problems of his shop.

A lot of people in traditional marketing also call brand marketing. In the early stage, a lot of money is needed to create fame. Later, it can increase profit point, but this marketing mode is not suitable for ordinary retail shopkeepers, because they do not have such a strong fund and team at all. And now most of the traditional retailers do the running water customers. Almost speaking, they have no marketing at all.

There is also called direct marketing, with the smallest input in exchange for the greatest value.

For example, analyze the attributes of the crowd around the store (age, consumption level, interest and hobbies), product positioning, store style, market traffic, market share and input-output ratio.

This is something that needs to be done in the early stage.

Traditional marketing has been done by many shopkeepers. Many shopkeepers are interested in direct marketing.

First, let's analyze what the traditional retailers are doing now.

In addition to discount activities, many shops do not do any marketing planning. For example, how to increase the conversion rate of shops and how to get more traffic, even if they want, they are also traditional ways, such as leaflets, business cards and so on.

The conversion rate is not just a product problem, but there are many factors. For example, the crowd analysis around the shop, many people are thinking of opening a clothing store. Before they start the shop, they only consider a lot of people in the surrounding area, but there is no detailed analysis of the classification of the people in this pedestrian street. Is there a lot of men or women? What kind of interests do they have at this stage? What kind of consumption do they have? What kind of consumption level do they have? Is their maximum purchase resistance point the price or the style or quality? How far is the pedestrian street from the large commercial city or the urban area? What are their advantages and disadvantages? These are some data to be analyzed before opening the shop.

After half a month's analysis, you can basically grasp this.

In this case, we can confirm the style and style according to the data of crowd analysis. Even the price positioning can be determined in advance. Then the grade of the decoration can be determined by the data obtained from these analyses, and then the choice of the source of goods.

This author thinks that the fastest way is to borrow power, and you find yourself a source of exhaustion. Just like Taobao training class, many students ask how to select products in the market. Actually the most efficient way is to find a successful person and let him take you to the market! When you find someone who has already mixed up the market, then you can tell him what product you want and they can tell you the stall address.

Conversion rate also includes your shop decoration, shopping guide, clothing matching, pricing and so on. Here is a lot of knowledge at every point.

I once went to a classmate in Shaoguan to see his shop. I saw a lot of problems. People are all enjoyable. From the point of view of humanity, consumers need to enjoy in high-end places. But according to the positioning of your products, decoration must be higher than your clothing value.

Because of the space problem, I will write a data analysis to improve the conversion rate.

First, arrange a guide buyer, a pen, a word is 5 people, how many people come in a day, how many people consulted, how many people to buy, so that we can see some problems through data.

If you come in more consultation, it proves that your product price or style is not in line with this group of people. If you come in more, but you will buy less, that is because your price and promotion efforts are not good, that is, the business ability of the shopping guide takes up a large proportion. The incoming person and the consulting person calculate the enquiry rate, and calculate the rate of enquiry to the person who consults the purchaser, so that you can figure out how many people will enter into the paction.

Of course, there is a very important skill here. People who come in are more of what they see.

What kind of products look more, and then adjust the exposure of such products to optimize the quantity of inquiry so as to improve the conversion rate! Many people buy clothes are turned out in the corner, many potential products have been buried by shopkeepers or clerks. Direct marketing has many skills, such as fish ponds, diving, leveraging, selling, locking, sales letters and many other terms, and the marketing strategy of each product is different.

To put it simply, it is by analyzing the audience customers that they will be more receptive to your products and enlarge their profits.