Seize The Mobile Terminal, Everything Is Just Beginning.

In 2013, the scale of mobile Internet users in China reached 500 million, and the market scale reached 106 billion 30 million yuan, an increase of 81.2% over the same period last year. It is estimated that the scale of mobile Internet market will continue to grow rapidly in 2015~2020. Therefore, snatching the mobile Internet business opportunities will become the common focus of e-commerce enterprises and entity retailers.

In the era of PC shopping, physical retail enterprises failed to seize the initiative, but in the mobile Internet era, most electricity providers have yet to find effective business models in the field of mobile Internet.

In November 11th this year, zero point one times, the entire Ali retail platform immediately went into a frenzy. In just 75 seconds, the mobile terminal business volume was over 100 million, compared with 4 minutes and 10 seconds last year, the total number of mobile terminals increased by more than 3 times. Double 11 starts 38 minutes, Tmall's transaction volume rushed to 10 billion, of which wireless accounted for 45.5%. According to Tmall's official statistics, this year's mobile terminal growth can be said to be an explosive blowout. At different time points, the total number of wireless terminals in the total transaction volume is above 70%, while in Alibaba Tmall's "double eleven" total transaction volume of 57 billion 112 million yuan, mobile terminals account for 42.6%. This data also shows that the mobile terminal has become the mainstream channel of PC business. Journalists who participated in the "double eleven" rush to buy their friends also said that the experience of mobile phone terminals is much better than that of PC terminals. "The process is simple, the reaction speed is fast, and there are additional privileges."

Thus it can be seen, Mobile internet terminal Or will become a strategic opportunity for entity retailing to build e-commerce. In the future, the relationship between the big business and the traditional department stores will be more subtle. The advantage of the electricity supplier lies in the price and convenience, and the experiential consumption of the entity business is unable to replace the electricity supplier. With the advent of the era of experience economy, the two will eventually merge.

about Traditional enterprise For example, "packing Internet" is not easy. Suning has been improving after years of struggle, and Yintai finally chose O2O, which is "joint" with ALI. At present, the retail enterprises all over the country are seeking for the harmonization between online and offline, and the transformation path of O2O is not smooth. Some famous retail enterprises have already cast more eyes on the mobile Internet. For example, the big business group has set foot in the electricity supplier business, and has chosen to give up the PC terminal in a pioneering way, instead of concentrating firepower on the mobile terminal, and "serving the entity retail, making the real O2O".

By the end of August this year, Wanda Announcing cooperation with Baidu and Tencent, Dong Ce, chief executive officer of Wanda electricity supplier, said that online and offline integration is the inevitable trend of the development of commercial terminals and electric business companies in the future. Wanda has the largest offline commercial platform in the world. Through cooperation with two giants of Baidu and Tencent, Wanda will become the largest O2O business platform in the world, truly landing O2O and exploring the development mode of O2O for the industry. Wanda electric business will open business services in 107 Wanda Plaza, which opened nationwide this year. In 2015, it opened all the electricity services of all Plaza, hotels and resorts to achieve full coverage of Wanda's consumer terminals.

But for now, whether it is Wangfujing department store, Wanda Department store or intime department store, the entity department store has not yet done a very successful business, whether the integration of the road is "easy to go", still need to wait for the time to verify.