Differentiation Is The Way Out For Huizhou Shopping Center.

In the same period of the closure of the Huizhou store, Jiangbei Yi Sheng square is also facing a business dilemma.

Over the next 4 years, the collapse of the three shopping malls has not stopped the blowout of Huizhou shopping center. In the next three years, at least more than 1 million square meters of shopping center will soon be put into use. Under the impact of O 2O, which is not seen in swords, it is not only in Huizhou, but the accumulation of bubbles in the shopping centers of many cities in the country is gradually going to the brink.

Under the impact of the Internet and mobile Internet, the shopping habits of the original consumers have changed completely. Shopping centers are facing the impact of online shopping, either shopping experience or management.

In essence,

The differentiation and experiential mode are mainly entertainment and shopping, which emphasize the psychological experience of customers and the three-dimensional feeling in the shopping process.

Characteristics.

But in addition to the China Trade Center in Huizhou, some of the newly planned shopping center brand combinations and moving line planning are very similar. In the words of Zheng Haibo, general manager of Southern China commercial district, it is still in the era of hoping to use one or two main stores to drive the whole shopping center operation.

More operators or developers are still exploring the concept of experience, with few developers working on differentiation.

Many experts pointed out that under the premise of entertainment, interaction and participation of experiential shopping centers, increasing the individual differentiation of shopping centers may be the survival path of future shopping centers.

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Based on the professional team's accurate segmentation of customers, different theme settings for special customers, including department stores, food and theme parks, as well as space sense of experience and design of moving line formats, can make different groups such as lovers, families and business travelers find different things and experiences that conform to their consumption habits. These differences are core competitiveness of shopping centers in Huizhou and other cities.

And individual differentiation is based on the full consumption base. Whether the population base of Huicheng area is enough to support these so-called innovation and refinement is another problem. 1 million 300 thousand.