• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Yintai, Guang Bai And Other 28 Stores Launched O2O Fusion Tide

    2014/11/13 17:41:00 27

    YintaiGuang BaiDepartment Store

    A kind of Shopping malls should be "ready" Fitting Room "Has its own" plan ".

    Von hee rivet locomotive handbag, Lancome root nourishment four piece, Ou Shi Li coat...... When entering Guangzhou in November, Zhao Qian, a citizen of Guangzhou, chose to buy goods in the department store. She received a shopping mall membership card and coupons on the mobile phone, and settled the order again on the 11 day.

    The annual "double eleven" has been going on for 6 years. In the face of the rush of electricity suppliers, physical department stores finally faltered and began to integrate into the online consumption feast with a positive attitude. It is reported that during the "double eleven" period, some offline special funds can be sold online. For example, Yintai commerce and Wangfujing department stores have selected 1500 special brands of clothing, bags, perfume, jewelry and other special products of department stores, which are launched on the "double eleven" day at a preferential price for consumers to buy online.

    On the 11 day of the day, as long as consumers enter the shopping mall to participate in the "double eleven" activities, enter Taobao mobile phone and click on "discovery" to shake it. Then you can directly enter the activity page and participate in the activities of "double eleven" red envelopes, lucky draw, spike and coupons. If you do not spend the same day, consumers can also hold coupons such as Tmall, and then slowly go shopping at department stores for at least two weeks after "double eleven".

    In fact, this kind of online and offline initiative is a win-win situation. Physical shopping centres are not willing to be "fitting rooms". They have their own "Calculations". Consumers can also choose online discount or offline coupon purchase. Offline purchase not only keeps consumers hovering, but also increases attractiveness and increases passenger flow. In addition, offline electronic products can effectively solve the shopping bottleneck in department stores, so that more consumers can easily enjoy the latest merchandise in the counters.

    Industry experts said that the mobile Taobao combined with these department stores to get through the full electronic links such as commodities, membership, payment and so on, not only expanded the extension of shopping online and offline, but also created a blending shopping experience for consumers.

    Chinese style Internet Penetration of traditional trade or win win

    For Tmall, why is it willing to cooperate with department stores in the "double eleven" with huge volume of merchandise? The industry experts believe that this can make up for the "natural defect" of online shopping, that is, experiential consumption.

    Xi Jun, head of O2O line of Ali Ali department store, also said that when the mobile era comes, users will no longer be wired and offline. Ali hopes that online and offline interaction and integration will form a good win-win ecological platform circle. While helping more traditional retailers to complete the electronic business, Ali will also be able to lock the consumer market through the "eleven double" huge flow, so that consumers can get a better experience in the double "eleven" and the daily shopping process.

    Besides, behind the online and offline Baotuan integration, there is also a "hot and cold" imbalance between real business and online shopping. Reporters recently visited a number of key business circles, found that some commercial real estate vacancy rate has risen sharply, in the "South China Zhongguancun" known as the Guangzhou top IT business district, Pacific Digital, and so on, and so on, the vacant shops everywhere, many shops sales personnel even more than customers.

    Statistics from the China National Business Information Center show that in the first three quarters of this year, the retail sales of 50 key large retail enterprises in the whole country decreased by 0.8% compared with the same period last year, and the negative growth rate was 5 times in a single month. In stark contrast, according to Analysys International data, in the three quarter of 2014, the scale of China Mobile online shopping market reached 210 billion 320 million yuan, up 238.7% over the same period last year.

    From the Chinese retail industry "Wangfujing" and Tencent based on WeChat public platform business function, WeChat payment services and other cooperation, to develop Suning business to buy home appliances online shopping channels, and then to the 28 department stores willing to "double eleven fitting rooms", the Internet to traditional business and trade penetration is accelerating.

    Chinese style "Integration" is not only " Double Eleven "

    People in the industry hope that the traditional business should accelerate the transformation of the net, and "integration" is not only in the "double eleven", but can be overcome by the normalization.

    Experiential consumption is a "natural defect" on line, and the biggest "short board" of traditional commerce is the lack of Internet gene. The O2O consumption driven by the "double eleven" low price concessions is short-term. How to turn it into a normal effect remains to be solved.

    However, at present, the "short board" of traditional commerce and industry chain breaking and poor continuous marketing capabilities also make the process full of challenges.

    Geng Banghao, an analyst at Ping An Securities, believes that the status of traditional trade channels is becoming more and more embarrassing. Therefore, we must discard the idea of making simple rental sites to earn differential rent in the past. With the advantage of the consumer experience site, we should deeply participate in the links of commodity information docking, stock docking, member sharing and logistics distribution system docking, and form a complete industrial chain.

    Besides, there are institutional aspects. "People who really implement O2O integration are grass-roots shop managers or employees, but they think that the electricity providers will seize their turnover, so they are against the electricity supplier." Zhai Peng, consultant manager of global enterprise growth consulting, believes that to change this situation, we need to start with the enterprise assessment system, improve the entity business information recording system, and form a precise performance calculation mode, which will promote the strength of the electricity supplier and incorporate it into the staff assessment.

    Experts recommend that traditional businesses establish their own network sales platform, small businesses can set up sales outlets from Tmall, Jingdong and other platforms, accumulate business concepts and talent reserves; medium-sized enterprises can set up their own official website or e-commerce platform, take into consideration the brand internet influence; for comprehensive department stores, a complete e-commerce industry chain should be formed, from brand communication, enterprise structure, product structure, logistics and warehousing cluster formation, and many other aspects.


    • Related reading

    The Shrewd Shengze Textile Man Will Not Wait For Death

    Local businessmen
    |
    2014/11/13 12:24:00
    36

    Department Store Brand

    Local businessmen
    |
    2014/11/11 13:09:00
    23

    A Number Of Traditional Department Stores In Tianjin Have Decided To Take Part In Ali'S "Double Eleven" Activities.

    Local businessmen
    |
    2014/11/10 22:01:00
    27

    Micro Business Is Positive Social Development, Everyone Can Do Electricity Supplier.

    Local businessmen
    |
    2014/11/10 21:43:00
    58

    Wenzhou Synthetic Leather Enterprises Reduce Costs And Improve Efficiency

    Local businessmen
    |
    2014/11/8 9:29:00
    32
    Read the next article

    The Way To Choose Shoes Is To Be Healthy During Pregnancy.

    During pregnancy, the body changes will be great, especially in the later stage of pregnancy, the lower limb edema will be more serious, and the part of the foot should be paid more attention. So, how to pick a pair of shoes that are right for expectant mothers?

    主站蜘蛛池模板: 污污动漫在线看| 成人免费视频网站www| 欧美在线综合视频| 国产成人无码专区| 久久人人爽人人爽人人爽| 老外一级毛片免费看| 天天做天天爱夜夜想毛片| 亚洲成人一级片| 韩国三级hd中文字幕| 妞干网免费视频观看| 亚洲最大av网站在线观看| 黑人玩弄漂亮少妇高潮大叫| 成人秋霞在线观看视频| 亚洲色成人WWW永久在线观看| 久久婷婷激情综合色综合俺也去| 91精品国产91久久久久久青草| 第四色播日韩第一页| 国产资源视频在线观看| 久久精品女人毛片国产| 美女被羞羞吸乳动漫视频| 在线观看黄网站| 久热免费在线视频| 精品无码一区在线观看| 国产精品福利久久| 久久久久国产一区二区| 狠狠色综合网站久久久久久久高清| 女人全身裸无遮挡图片| 亚洲一本之道高清乱码| 美女扒开裤子让男人桶视频| 在线精品一区二区三区电影| 久久综合热88| 白嫩奶水的乳奴| 国产毛片久久久久久国产毛片 | 一区二区网站在线观看| 欧美精品久久久久久久自慰| 国产午夜精品1区2区3福利| xvideos永久免费入口| 最近中文字幕无| 免费黄色a级片| 国产曰批免费视频播放免费s| 日韩电影在线|中韩|