Physical Industry "Touches The Net", How Does The Department Store Self Operated Electricity Supplier Future?

In Japan, South Korea, the United States and other countries, the traditional department stores have already tried to sell online. In our country, more and more local department stores are starting to "touch the net".

In June 2009, Guang Bai shares began to study and try to get involved in online shopping. In April 2011, a special e-commerce company was set up to operate the 100 hundred online shopping mall "hundred hundred purchase network". In July 2011, Guangzhou friendship's online store friendship network Tesco low key test water.

Other department stores in China have also made diversified and full channel development adjustments.

Intime department store and Alibaba jointly established a logistics platform "rookie network", vigorously integrate online and offline businesses, cooperate with Tmall O2O, and cooperate with Alipay to provide Alipay services in the physical store. Its Tmall online store realized sales income of 37 million 40 thousand yuan in 2013.

As a leader of the northern department store, Wangfujing department store has implemented the online and offline integration strategy since 2013, and reached a cooperation with WeChat in February this year.

In such a big environment, the central retail industry "touch net" is also the trend of the times. As early as 2012, Denis group said it could not exclude the feasibility of online and offline sales at the same time.

In November 8th of this year, DAC group's new concept of mobile e-commerce platform - Tian dog network was formally launched.

According to Liu Sijun, director of the big business group, electric dog network,

Based on the rich format and commodity resources of DAC, the tin dog can display massive authentic products and promotional activities at the mobile terminals, and satisfy consumers' demand for 24 hours of shopping through online payment and city logistics.

about

Based on the big data system of big business group members, tin dog network can provide the most complete and effective channel marketing plan, bid farewell to low price, promote new products, smart goods distribution, online and offline linkage, attract more passenger flow, tap potential customers, and quickly increase sales scale and brand influence.

The biggest advantage of online shopping is the price. Preferential sales promotion is undoubtedly the most powerful weapon for traditional department stores to deal with the shock wave of electric providers.

The reporter noted that before the double eleven, the department stores in Zhengzhou's major shopping malls had made great efforts to promote sales. With the help of the "Shopping Festival", such as discount and full sales reduction, and so on, the shopping mall, which was lit up by the electricity supplier, even played the slogan of "shopping, why do we wait until double 11, 50 percent off explosions"?

and

It has always been the advantage of physical commerce. According to the China Consumers' Association, many online shopping centers now have "differential supply" phenomenon. Many manufacturers, in order to cater for the electricity price strategy, will provide special "low cost" products for the electronic business, and these products even exist in the phenomenon of Jerry building and shoddy.

Insiders say that this phenomenon has existed for a long time. Clothing, home appliances and other industries all have such a phenomenon. There are differences between the goods purchased on the Internet and the physical stores.

Therefore, when the price advantage is gone, the competitiveness of the electricity supplier will be greatly reduced.

Big business group at the end of 10, a large scale letting shop, undoubtedly released a lot of early purchasing power.

In October 26th, the 6th anniversary shop of the new Zhengzhou Mart store was nearly 200 million, and November was the "shopping month" of Denis's department store in Zhengzhou. This year, Denis's "shop anniversary" started warming up for promotional activities a month earlier.