Sports Industry Becomes National Strategic Pillar And Sports Industry Is Ten Years Of New Gold.

According to industry analysis, people are Outdoor sport The enthusiasm has been growing quietly in recent years, and the growth rate is amazing. Sports are becoming a hot industry.

In the past APEC meeting "holiday", social media such as "friends circle" had new changes: all kinds of outdoor, fitness and sports photos increased significantly. This is called the "Golden Week" that Beijing netizens joked down. Sports become a hot topic of activity.

A few days ago, the State Council issued the "opinions on accelerating the development of sports industry to promote sports consumption" (hereinafter referred to as the "opinion"), and the national fitness for the first time rose to the national strategy. In the opinion, it is estimated that in 2025, the total scale of China's sports industry will reach 5 trillion yuan, which is 5 times the current scale and will become a pillar industry in the future.

"It is a rare opportunity for the domestic sports industry to put forward such a quantitative goal. It can be said that the sports industry has entered the golden new ten years." Professor Li Zuojun, deputy director of the Institute of resources and environmental policy of the State Council Development Research Center, said.

　　 Positioning: national strategy, pillar industry

The opinion gives a precise description of the current development trend of the sports industry: National Fitness has become a national strategy, and the sports industry will be the pillar industry in the future.

Li Zuojun said that the meaning of "opinions" is mainly reflected in four aspects: the first is the high positioning of the sports industry; the second is the very clear goal; third, it points out the way to develop the sports industry and promote the transformation and upgrading of the sports industry; fourth, it puts forward specific measures on how to support and encourage the development of the sports industry.

The opinions put forward support measures from seven aspects. First, we should vigorously attract social investment, use various modes of cooperation between the government and social capital, and expand the channels of investment and financing for sports industry. Two, we should improve the fitness consumption policy, incorporate the national fitness funds into the budgetary budget, increase investment in sports facilities, and support the masses' fitness through the government's purchase of services. Three, we should improve the adjustment of taxes and fees, and give preferential treatment in terms of income tax, business tax, property tax, urban land use tax and water and gas heat price. Four, we should improve the planning and land policy, strengthen the construction and transformation of fitness facilities in the community, and implement the policy of land use for sports facilities. Five, we should improve the policy of personnel training and employment, cultivate talents of compound sports industry, and support retired athletes in the sports industry. Six is to improve the development and protection of intangible assets and innovation driven policies, strengthen sports brand building, and promote the industrialization of scientific and technological achievements. Seven, we should optimize the market environment, establish the distribution mechanism of broadcasting earnings according to market principles, relax the limitation of broadcasting rights, and improve the standard of security services.

"This document is a document that integrates three characteristics of sports, economy and people's livelihood," said Chen Entang, deputy director of the State Sports General Administration's economic department.

　　 Sports industry will usher in "golden ten years"

It is estimated that in 2025, the total scale of China's sports industry will reach 5 trillion yuan, which is 5 times the current scale and will become a pillar industry in the future. This is interpreted by many people. The next ten years will be the golden ten years for the development of sports industry.

5 trillion whether it can be achieved or not? For this problem, Professor Lin Xianpeng, vice president of Management School of Beijing Sport University, said that this expectation has been relatively conservative.

Lin Xianpeng believes that if this expectation is based on the total output value, it is not difficult to achieve this expectation. He explained that if the total value of China's sports industry should reach 5 trillion yuan before 2025, and the added value rate would be 2.7% or 3% in 5 trillion, then the added value in 2025 should reach 2 trillion yuan. That would require the total output value of sports to reach {page_break}1.5 trillion in 2020. For this goal, Lin Xianpeng based on conservative statistical results, through the conclusions of the researchers concluded that this is not a problem at all.

People's vigorous demand for physical fitness has clear examples in many aspects. In October, Beijing Marathon During the event, "hazy long-distance running" has become a hot topic of controversy, covering up the fact that a lot of industries have repeatedly mentioned: participation in long-distance running has set a record year after year. A high intensity exercise such as a marathon should be small, but the fact is far from what it had expected.

Many people's friends circle, have friends in the sun with their own software statistics of sports results, let sports fitness APP is very hot. Searching for the "sports fitness" category in an application mall will come out hundreds of applications at once, of which 5 are more than one million downloads. These softwares contain lean weight for helping people lose weight. There are "spring rain pedometer" and "Gudong" which focus on running and walking. There are daily yoga and abdominal exercises focused on action. These sports fitness APP usually have various convenient and fashionable functions such as positioning, recording data, sharing results, and so on, so that many citizens who are keen on exercising can't put up with it.

　　 China's sports industry entered a well-developed level in 2025.

Chen Entang said that China put forward the concept of sports industry in the 90s of last century, one hundred or two hundred years later than the West. With the development of China's economy, the economic role of sports is gradually showing, and the sports industry has sprouted from a sprouting to a stage of regular pattern and large scale.

In 2010, the general office of the State Council issued the important document "guiding opinions on accelerating the development of sports industry", which is the first time that the national level has issued a policy document specifically guiding the sports industry.

Chen Entang said that 2010 marked the development of sports industry from natural growth stage to government guidance. This time, the State Council promulgated the "opinion", which contained a large amount of gold and maneuverability in its policy.

It will greatly promote the development of sports industry, which is another significant milestone in the history of Chinese sports.

One of the important goals of the opinion is to let sports industry make greater contributions to China's economy. According to statistics, the total scale of China's sports industry in 2012 was 950 billion, and its contribution rate to the economy was about 0.5%, which belonged to the underdeveloped level.

Chen Entang said that the economic contribution rate of developed countries in sports industry is between 1%-3%. According to the opinion, the total scale of China's sports industry will exceed 5 trillion in 2025, and the contribution rate of the economy will rise to 1.3%, which is close to the middle level of the developed countries. At that time, the economic functions of the sports industry will be better displayed and truly benefit the people's livelihood.

Lin Xianpeng said: "from the national level, since the reform and opening up, China's traditional mode of economic development has been faced with great challenges, such as fixed asset investment, export trade and industry. Nowadays, the traditional industrial mode is more stressful in terms of energy consumption and environmental pollution. Under such a background, for the sake of national economy and people's livelihood, especially for the health of the Chinese people, the state should adjust the industrial structure. Therefore, in the fifth Plenary Session of the 17th CPC Central Committee, the Central Committee of the Communist Party of China put forward the "12th Five-Year plan" plan for national economic and social development clearly that the country should implement the strategy of economic development and transformation. Therefore, in the case of restricting traditional industries, there must be new economic growth points.

　　 Decentralization and "high gold content"

In Chen Entang's opinion, an important feature of "opinion" is that the policy is "high in gold content and strong in maneuverability".

Chen Entang said that the sports industry belongs to the service industry and a green economy, which is in line with the new direction of China's economic transformation and upgrading. The introduction of documents was timely and necessary, and the policy of "high gold content and high {page_break}" was adopted to foster and promote the sports industry.

The opinions put forward that we should improve the tax and fee policy. Sports The tax of enterprises and organizations of the industry is preferential, and tax reduction and discount tax are reduced under certain circumstances. In the field of sports industry, the charging policy also stipulates new standards.

"This is a country that is really helping the sports industry and promoting the transformation and development of the industry as a whole," Chen Entang said.

The opinions have been clearly stipulated in the abolition of sports administrative examination and approval, separation of government from society, separation of government from enterprises and separation of management from operation.

Chen Entang believes that these policies are part of reform and innovation, which is a major breakthrough in the "opinion".

"We must first reform the sports administrative examination and approval in a big way, and decentralization according to the requirements of the State Council," he said. One important aspect of sports administrative approval is the examination and approval of sports events. According to the opinion, the examination and approval of commercial and mass sports events will be abolished, and the relevant policies are being studied and implemented.

Chen Entang said that the reform of the association is also in progress, and there has been a clear direction. "These reform measures are being promoted in different categories. It should be said that this document involves many important and profound reforms in the field of sports reform.