UGG Technology Concept Store Lets Customers Feel The Best Way Of Spending.

The first technology driven concept shop of UGG, the famous sheepskin snow boots brand, opened recently in Washington.

All UGG products will be tested in this new store before they are put into various channels, and the marketing methods of these products are also tested.

The brand has introduced customers.

The new product can also display all kinds of trial data radio frequency identification (RFID) technology on 4 65 inch high-definition touch screens.

These data include product information,

Style, video and image, related marketing mode and complementary products.

Consumers can get the relevant retail information directly from the HD display screen.

"Retail channel is not only a slogan for the future of the group, but also an indispensable part of our innovative culture and retail strategy," said Dave Powers, the retail channel president of Deckers group, the brand parent company.

We have invested more than 5 years to enable customers to follow their favorite shopping channels.

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As early as 2011, the Chinese garment factories under the influence of the economic crisis, the internal competition has become increasingly fierce. This competition is price competition, the two is human resources competition.

As for price competition, you twenty and I fifteen of the price of the order has been repeated, in order to be able to receive outsourcing work, and even some garment factories Chinese businessmen began to bribe the way to force the order.

In a news that has aroused the attention of the Spanish society, the Spanish media directly used the "bribery competition in the Chinese garment industry" as the title, and wrote this phenomenon.

The article wrote: after the economic crisis, the demand for Spanish clothing decreased. In order to get more work to maintain operation, the Chinese garment factories repeatedly reduced the price of the receiving unit and the competition of their counterparts, and on the one hand, began to bribe the Spanish manufacturers who had the right of outsourcing garment processing.

Lightly, these manufacturers will be invited to eat or give gifts, or they will be directly promoted to the manufacturers. This Commission will also increase gradually with the competition, from 1% to 10% or even dozens. Anyway, as long as they can receive the goods, the owners of Chinese garment factories try their best to please the manufacturers.

Such fierce and vicious competition has made the Chinese garment industry resentment, but it has to go with the stream for the sake of livelihood, because if we do not do so, we will not be able to receive the work that can maintain our livelihood, and we will not be able to continue the factory operation.

This practice also made the local Spaniards benefit from it while sniffing the image of the Chinese because of the fierce internal struggle among the Chinese.

Besides, the competition of human resources in Chinese garment industry is also competing for almost killing red eyes.

In recent years, the Chinese garment industry in Barcelona has experienced a "hard job" situation. In order to attract good workers, the wage of the garment industry is rising.

According to a garment industry Chinese businessman, "before we basically the normal clothing factory, are mainly based on piecework wage, how much to do.

After the economic crisis, a small number of factories began to have wage protection in order to recruit good workers. But today, a new Chinese businessman suddenly appears. No matter how much he works every month, whether the workers are good or not, the monthly minimum wage is 1500 euros.

Such competition in human resources has swept away a large number of garment workers, making the garment manufacturers of the overseas Chinese business reach as many as ninety workers.

Although other garment factories have been raising their prices, but because of the fierce competition in outsourcing, low profits and unable to achieve their favorable recruitment conditions, they are not only unable to recruit workers, but also affect the recruitment of workers in the entire garment industry.

According to a worried Chinese businessman in garment industry, "the recruitment form of this garment factory has taken eight or nine workers from Barcelona's largest garment factory at once.

Now the ethos is greatly affected, and the clothing workers are hard to find. The workers ask the clothing factory if there is a bottom wage, and how much wage can be guaranteed. The wages are higher than the factory profits, and the wages are low.

Coupled with the fierce competition between prices and other factors, the clothing factories are becoming more and more difficult.

Reporter's note: during the interview with reporters, many Chinese clothing industry owners are worried about the future development of this industry. Even the excellent owners of Chinese clothing industry, such as Mr. Ji, who cooperated with Zara, Mango and other world famous clothing brands, have proposed the idea of pferring garment factories to other industries.

The gradual decline of outsourcing projects, the trend of price competition to kill red eyes and the fierce competition of human resources have made Chinese garment industry deeper and deeper in the vicious circle.