Mulberry Faced Unprecedented Crisis

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The shoe and hat net's small compiling is to introduce the Mulberry push price series to make a comeback and make a comeback.

Britain's top leather goods brand, Mulberry, was founded in 1970 by Roger Sol Saul. Its bag is simple in shape and famous for its genuine leather making and originality. It is the best in the English fashion world. It is a famous Roger.

In May 2012, at the peak of the development of the company, its market value was close to 2500 pounds, while its share price was less than 700 last month.

In the past year and a half, Emma Hill has had three profit warnings. In June last year, Emma Hill, the former creative director, announced that she had left Mulberry, and she had created a famous "Alexa" package for the brand.

President Bruno Giron (Bruno Guillon) also resigned in March this year.

Mulberry is facing an unprecedented crisis. Can it comeback?

Mulberry refused to admit defeat, so she launched a new Blossom series such as cheap luxury handbags and dog pet collar made by British pet shop, Mungo & Maud, hoping to cater to the younger generation through these relatively inexpensive and colorful products.

Demand.

For this reason, Mary also specializes in making Christmas advertisements to advertise their products.

On Christmas day, family members were competing to give gifts. Eventually, grandma won the new girl's bag because she gave it to her granddaughter, which highlighted the new modern direction of Mary.

The price of Bao Chen series is more popular than before. The mobile phone shell and dog collar are 80 pounds, and the fringed key chain is 90 pounds.

Cara Diwan's handbag starts at 495 pounds, which is undoubtedly the gospel of AI Bao people.

In addition, during the Christmas season, Mary will also provide free pattern design services, will also be placed in front of the Christmas tree, with small gifts, flowers, snowflakes and other decorations to attract consumers.

These measures can make

Let's wait and see.