Lian Crawford Presents MAGNANNI Men'S Shoes Customized Service.

In order to pursue luxury design and exquisite workmanship, Lian Crawford presented MAGNANNI order.

With all kinds of precious leather, the handmade customized service of the famous Spanish shoemaker is brought to Shanghai's Times Square and Beijing's Yintai Center.

MIGUEL BLANCO, the brand's third generation successor and senior craftsman, went to the scene to show the MAGNANNI's trademark handcrafted polishing process.

Distinguished guests can choose their favorite styles from 20 classic MAGNANNI designs, with personalized hand-painted rare leather, and create exclusive personal style. Each pair of shoes is unique.

The MAGNANNI brand, run by the family, is now under the control of the third generation of distributors. This year it is the brand 60th anniversary. Over the past half century, Arman has been focusing on making men's shoes in Spain.

Shoe and belt

Custom tailored service has been popular for many years, but customized footwear has become a new trend. Over the past five years, it has been gradually welcomed by highly fashionable fashion men.

MAGNANNI is one of the pioneers of customized footwear. In recent years, it has begun to accept belt ordering, so that men of fashion can have the same style of leather and design shoes as they wear shoes and wear the same style of personal consistency.

Customization process

MAGNANNI manual production

It has always been popular with fashion designers and international celebrities. It can not only match the unique color of the brand but also choose various personalized decorations.

The polishing process will take more than three hours to complete the shoe match.

During the event, customers can choose the favorite MAGNANNI styles from 20 classic designs in the Shanghai Times Square, Lane Crawford and Beijing Financial Street (000402, stock bar) shopping center. Then choose alligator skin, alligator skin, ostrich skin and lizard skin four kinds of special leather and a variety of rich hand painted colors. You can also choose personalized shoe leather and different color sutures, and you can add individual names or lettering on the soles.

The family run MAGNANNI is now headed by the third generation of descendants. Over the past half century, Arman has been focusing on making men's shoes in Spain.

Activities in Lane Crawford

In November 11, 2014, Shanghai MAGNANNI handmade ordering service came to Shanghai, Times Square, and continued to host the VIP cocktail reception that evening.

OSCAR WANG (Wang Lingchen), RIGEL DAVIS (Cheng Yingjie), Kong Lingqi, ANDY KOH, Xu Naiqing and other celebrities and distinguished guests attended the event, enjoying and buying MAGNANNI shoe series.

In November 13, 2014, Beijing - MAGNANNI handmade ordering service came to Beijing's Yintai Center, Lane Crawford. The famous owner Mr. Cao Difei and lon Crawford shared the exquisite handwork coloring and polishing process of Mr. MIGUEL BLANCO, and experienced the brand quality service.

MAGNANNI, from Spain, has always been one of the pioneers of customized footwear. In 80s, it began to make Handpainted shoes, with brand unique colors and decorative choices, and was much sought after by fashion editors and celebrities.

The hand-painted process takes about three hours to complete, making shoes comparable to the fine arts.