Private Brand Cashmere Products Online Shopping Mall Online

before

Announced the investment of 300 million yuan to build an open platform for cashmere and set up a sheep base in Inner Mongolia. Deng Yifei, general manager of Dangdang garment business department, said that Dangdang official website had launched the pre-sale activities of self owned and its own brand cashmere products before the Dang cashmere Festival. Only 7 days, the sales of cashmere products had exceeded 10 million yuan.

The price is close to the people is one of the important reasons for good sales.

The price of cashmere sweater under the line is usually more than five or six times the cost, because there are too many cost links under the line, and each link adds a price.

Dangdang's own brand skips the intermediate links directly, so the price can be 90 percent off or even lower.

Deng Yifei said.

Dangdang also invited Ordos.

More than 50 domestic and foreign cashmere brands have been opened, and most businesses have committed to provide exclusive investment and price protection for Dangdang.

Dangdang also worked closely with the national fur inspection center, Beijing fur inspection center, to strictly detect the cashmere brand in Dangdang, and implemented various measures such as quality sampling and self inspection. Once the quality of products purchased by consumers is verified, the distributors will be punished severely.

In the impression of many people, cashmere

There is not much selectivity in style.

Deng Yifei disclosed that at present, some platform cashmere businesses have been able to realize different types of private custom services such as big code customization, high-end customization, designer customization and tailored customization.