Sun Ruizhe: The Current Situation And Development Trend Of Clothing Industry In China And France

In November 13th, the China Fashion Association, the China Fashion Designers Association, the French High Fashion Association and the French Fashion Institute jointly hosted the Ruyi 2014 fashion summit of the 2014 fashion forum of China Fashion Forum, Paris fashion center. At 9 a.m. Paris time, it was held at the French fashion academy, St. Laurent Hall.

At the summit, vice president of China Textile Industry Federation

For China and France

Current situation and trend of development, and the keynote speech on the prospects for cooperation in the next fifty years.

The development of Chinese society has entered the era of people oriented or the core of the well-being of the people.

Looking back on the history of People's Republic of China, the era of chairman Mao Zedong, the first generation of leaders, made the Chinese people stand up and get rid of the shame of semi feudal and semi colonial; the second generation leaders.

The era of Mr. Jiang Zemin has brought the Chinese people a new look. China has entered the new era of economic construction and created a new era of reform and opening up. Next, the general secretary of the CPC has made the Chinese people energetic, and China has experienced rapid development in the last ten years of the last century. The era of general secretary Hu Jintao made the Chinese people feel that the Chinese people began to spend their time in the world. So what did Xi Jinping bring to the Chinese people? The ultimate goal of the Chinese dream is the well-being of the people.

So fashion is life. Fashion is the new expectation of life and happiness. Fashion is the positive energy that lights people's hearts.

Fashion is the driving force of peace, and the era of conquering the world by force has passed. The era of fashion changing people's lives is coming. The greatness of China and France lies in the strength of culture and fashion. The Sino French fashion summit, which is at the 50th anniversary time of Sino French diplomatic relations, will open up new prospects for strengthening cooperation between the two countries.

In January 27, 2014, China and France welcomed the establishment of diplomatic relations 50th anniversary.

Over the past 50 years, after many trials and hardships, China and France have finally established a comprehensive strategic partnership with strong foundation, broad cooperation and mutual benefit.

In 1997, China and France decided to establish a "comprehensive partnership".

In 2001, China and France launched the "strategic dialogue", and in 2004, at the time of establishing diplomatic relations 40th anniversary, they decided to upgrade the "comprehensive partnership" into a "comprehensive strategic partnership".

The establishment of a comprehensive strategic partnership between China and France is having a major and far-reaching impact on the two countries and international relations.

According to relevant data, China is currently the largest trading partner of France in Asia. France is China's fourth largest trading partner in the EU, the fourth largest real investor and the second largest technology importing country. China and France have become one of the most important economic and trade partners of the other side.

The deep contacts between China and France in the textile and garment industry are also increasingly close. The China Fashion Association and the French fashion association signed a cooperation agreement in Paris, France, in August 29, 2005 to work together to promote exchanges and cooperation between the two garment industries.

At present, mutual support and participation in information exchange, professional training and major activities are in an orderly manner.

It is worth noting that in March 27th of this year, Chinese President Xi Jinping attended the 50th anniversary commemorative meeting of the establishment of diplomatic relations between China and France in Paris and delivered an important speech.

He said: in the past 50 years, China and France and the two peoples have jointly cultivated the spirit of independence, mutual understanding, foresight and win-win cooperation in developing bilateral relations.

This spirit expounded by President Xi Jinping has important guiding significance for opening up a better future for Sino French relations, and has an unusual guiding significance for the future cooperation between China and France in the textile and garment industry.

In implementing the strategic process of Sino French textile and garment industry cooperation, it can be summed up as four principles: "complementary advantages, strengthening cooperation, strategic planning, and win-win development".

First, "complementary advantages".

On the one hand, both China and France have a long history of culture.

In the cultural temperament and national character, Gu Hongming, a famous scholar in the late Qing Dynasty and the early Republic of China, evaluated the similarity between Chinese and French people.

He thought that only the French understood the real Chinese and Chinese civilization best.

The French have an extraordinary mental quality, that is, "sensitivity".

Apart from being deep, broad and simple, the characteristics of the Chinese and Chinese civilization should be supplemented with the most important one, namely, sensitivity.

It is this similar ethnic gene that creates a solid foundation for understanding and cooperation between the two sides, and provides the possibility of complementing the ideological and cultural resources.

On the other hand, the trade between China and France has a long history.

As early as 1698, ten French missionaries, such as Bai Jin, Ma Ruose, Ba Du Ming and Lei Xiaosi, were dispatched by Louis Xiv to take the voyage of the "angleit" merchant ship to China. This is the first merchant ship in the history of France to China.

In 1702, Huang Jialve, a Putian County in Fujian, traveled across the ocean to teach Sinology to the French, and was appointed by Louis Xiv as the king's Chinese plation.

According to incomplete statistics, nearly 17 Chinese have arrived in France in eighteenth Century and 40.

Western learning and East learning spread by Western missionaries and Chinese envoys had a positive impact on promoting social progress at that time.

France has set off the "Chinese craze", and the eastern civilization has influenced a large number of French philosophers and thinkers.

Montesquieu, Voltaire, Rousseau and Diderot are leaders of French Enlightenment. They are very concerned about China. They have explored many ethics and spirits from the history and reality of China.

At present, the two countries have solid foundations in traditional cooperation areas, such as civilian nuclear energy, aviation, high-speed rail, automobile and so on.

In the new field of cooperation, the two countries are "complementarity", and the Sino French textile and garment industry is a new field with typical complementarity.

This complementarity is reflected in the following aspects: on the one hand, France is a big brand country; China is a big manufacturing country and a big consumer country, forming the complementarity between manufacturing and brand, complementation of brand and consumption. On the other hand, the cultural soil with distinctive characteristics and historical accumulation nourishes the complementary aesthetic and consumption view of the East and the west, and also opens up a broad space for the development of the fashion industry.

Second, "strengthen cooperation".

The exchanges between China and France in various fields of economy, culture and Commerce have effectively enhanced mutual understanding between the two peoples, eliminated potential conflicts between foreign cultures, promoted the integration of values, and laid a realistic foundation for strengthening cooperation.

China's textile and garment industry has a strong domestic market as a support. It is expected that in 2020 it will replace the United States as the world's largest apparel retail market. This is the most realistic market base for consolidating cooperation between China and France.

In the future, the textile and garment industry of China and France should seize the realistic market opportunities and further strengthen cooperation, focusing on four directions:

1. technological innovation in the upstream and downstream of the two textile and garment industry chains.

Focusing on technological innovation with foresight and trend in the field of textile and clothing, we should further strengthen the resource complementarity, basic research, academic exchanges and personnel training.

2. supply chain cooperation between textile and apparel brands of the two countries.

Effectively link up quality design resources, high-quality production capacity and high-quality brand docking, enhance the efficiency of supply chain cooperation, and promote the overall upgrading and win-win development of the two countries' textile and apparel industry chain.

3. fashion industry diplomacy and influence communication.

Using the professional exhibitions, mainstream media, fashion consumer media and textile and garment professional media of the two countries, we will promote dialogue between the two textile and garment industries, build information exchange platform, support original design power, and promote mutual recognition and personality complementarity between the East and the West.

4. cross-border cooperation within and outside the textile and garment industry.

As the important driving force and the necessary part of the fashion industry, the future textile and garment industry will become the mainstream trend.

We should speed up cross-border integration in many fields such as the arts, IT, entertainment and other fields, and inject fresh vitality into the development of the textile and garment industry.

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Third, "strategic planning".

There is a saying in Xunzi's study of persuasions: "when I taste high and I hope, I can't see the heights."

There is also a saying in law Proverbs: "wisdom is like climbing mountains and climbing mountains."

Good development requires rational planning and strategic vision.

In the future, the development of China and France's textile and garment industry should take a more strategic planning in line with the common development path, with a more inclusive mentality, more rigorous planning, more professional means, and a more sustainable development orientation, so that the cooperation between the two sides will be more sustainable, closer and more efficient.

Two principles should be grasped mainly:

1., explore various forms of economic and trade cooperation and the form of trade promotion.

Under the condition of economic globalization, all countries' economies have me and I have you.

Many Chinese textile and garment enterprises are exploring various economic and trade forms.

For example, overseas factories should be set up to better understand the consumption needs of the local market; overseas processing of domestic orders; the acquisition of foreign existing sales channels; the direct construction of commercial outlets outside China, and the exclusive sale of Chinese products.

In the future, we should explore more diversified forms of economic and trade cooperation and trade promotion forms, and rationally plan the development path, so as to achieve the best matching of input resources and output effects.

2., lay stress on the balance between visible investment and invisible soft power.

China's textile and apparel industry is at a critical stage of development. The pformation and upgrading from "made in China" to "created in China" has become the consensus and the general keynote of the development of the industry.

In the future, the Sino French textile and garment industry should strive to balance the visible investment and the invisible soft power in the process of cooperation, such as further promoting the dialogue and communication between Chinese and French fashion designers, perfecting the capital incubator system of excellent independent designers, promoting the conceptual collision and resource docking between the two industries, and accelerating the digitalization, intellectualization and information process of the textile and garment industry.

Finally, "win-win development".

Mutual benefit and win-win is China's strategy of opening to the outside world. It is a concrete manifestation of Scientific Outlook on Development's goal of "coordinating domestic development and opening to the outside world".

The strategy of mutual benefit and win-win is based on the background of economic globalization.