Ma Yun Talks About Cross-Border Electricity Providers: CEO Has To Think About His Strengths.

The world Internet Conference has entered the second day in Wuzhen. At 8:30 in the morning, a sub Forum on cross-border e-commerce and global economic integration is about to take place.

First, keynote speech.

The following is the record of the speech:

Ma Yun: Good morning. I am so early to communicate. I guess the people who listen to me are not as clear as I am.

In fact, Wuzhen exchanges e-commerce, I think this.

E_commerce, after that, there is no word E, that is, Commerce, the word "business".

Thinking of business, I often think of a person in Zhejiang. This person set a good example for us and set up a very bad example. This person is a famous businessman in ancient Zhejiang, Hu Xueyan, Hu Xueyan. I appreciate his saying that business is more and more difficult to do, the more difficult it is to do, the more chance it is, the key is your vision, your vision to see a province, you do a provincial business, you see the whole China, you do the whole China business, you see the whole world, you have the opportunity to do business all over the world, your eyes see today, you do today's business, you see ten years later, you do business after ten years.

So the key to business is that the English language may be called Vision.

Second of my own thinking, Hu Xueyan set a bad example for us, the red top businessman, this is the first day I read this book, I think this is not the right way, because Qian Hequan can not be touched, and do business must not consider you want to be an official in politics, you must not have money from the government, these two things like explosives and detonators bump together, always explode, red top can not do, of course, the black top can not do it, what you should do is you know what you have, what you want, what you want, what you give up.

There are lots of great businessmen in Zhejiang, but we all have to think about what you have and what you want to give up in your life. This is a tall man a few years ago. My respected predecessor told me that he said Ma Yun you have come to think of a question, what you have, what you want and what you give up.

After fifteen years of development, we have come to this day. We should say that we are a very lucky company. Fortunately, thousands of entrepreneurs have brought us to the present day, and we are working with thousands of people to start the Internet together.

I said yesterday that in the past month twenty years ago, I was in Zhejiang, in Hangzhou for the first time, and contacted the Internet in the United States. For the first time in Hangzhou and Zhejiang, I thought I wanted to be a company. At that time, I called Internet, nearly twenty years, countless people started the Internet business, and countless people failed, leaving the rest of us.

I may be the first person in China to engage in business Internet. Chinese yellow pages may be forgotten by many people today. In 1995, we set up this company.

People say that Alibaba is particularly successful today. What's the reason? In fact, there is no Chinese yellow pages. There is no experience that we went to the Ministry of foreign trade and economic cooperation. There are no failures. We will not go to today.

There must be a lot of nutrition under any big tree. The enormous nutrition comes from the mistakes made by many people in this era. Actually, I think all of us who do business are different from MBA in doing business with us. After many MBA graduates, it is very difficult for them to be entrepreneurs, or they are very hard to succeed. Because MBA may teach a lot of things to tell everyone how successful they are, so many cases are seen in the case of learning how others are successful.

And people learn successful cases will be fantasies, I can be so successful.

And I feel that my biggest experience in my more than 10 years of entrepreneurship is that I always think about how others fail. What mistakes are those people must commit, because there are many elements of success. There are many things you can't learn. You just hit a very good person. You have a good luck. You just hit a very good thing. You just did the right thing at the right time, and failed. I found that many enterprises basically failed in the same reason, so long as they failed to learn things well, it would be natural.

It is very difficult to be a businessman in business. As a war, life is a success. The people who come back from the battlefield are successful. No matter how he is on the battlefield, the same is true for businessmen. When you go on this road, you should think that 95% of the people have fallen down, and why you are the lucky 5%.

If you want to live up to these 5% words, you must remember that you have to learn what kinds of mistakes those fallen people have made. You should not bump into these mistakes and find the future rules. This is the time I spend most of my time thinking over the past few years.

Alibaba know that in China's Internet Co, probably one of the world's Internet Co, one completely does not understand the Internet, do not understand computers, nor understand the development of science and technology, I have never received such training, nor have done business training, or even accounting training has not done, how do we go to today?

So a CEO has to think about his strengths and think about the future. I think I spend a lot of time thinking about such problems.

Today we talk about cross-border e-commerce, we talked about e-commerce, Alibaba said a few years ago, a lot of people, every time I participate in the forum, they always feel that this person's speech is very strange, some of them sound reasonable, some of them may not sound acceptable.

A very important reason is that, because I think the market value of today's Alibaba is good or successful, it is not what we did today, it is what we thought fifteen years ago.

Every one of us must do something to think about it. If you only do today's business, you only want to succeed tomorrow, and you will never succeed, because you have the chance, and why you are smarter than others.

I think businessmen today are looking for an opportunity to do it today. There is no chance of success today. There are basically no, because there are too many smart people in the world. Don't say that outside our company, I sometimes sit in the company and look at the young people in our company. I am also stunned. Why are these people so smart? You have no chance than smart. You have no chance than hard work. You can only compare with the future. I think ten years later, Chinese society will have such a thing, I must do it.

You insist on ten years and fifteen years, do not be afraid of making mistakes. After this vision is determined, second teams of excellent teams are selected. Because you do not know the technology, you have to find the most skilled people and learn how to cooperate with him, not that he is working with you. You do not understand business and do not know money, you must find the most financially aware person, how do you cooperate with him, and look at it this way.

So the difference between Ali and others is that we insist on the future. We believe that in ten years or twenty years, there will be some in the world.

I talked with people about what strategy is very early, and the strategy is that you know it is going to go on like this and it will be here in the future, so dig a hole here and people will run over.

I think Ali may have a big difference in this company. We have different adheres to the future. Second, because Ali founder and CEO do not understand technology and do not understand these things, we gathered a lot of such talents.

Third, we must have enough patience. Some people say that we need to have enough money. No, in fact, you only have perseverance in the future, second you have excellent team, third you are not afraid of making mistakes, learn from mistakes constantly, turn it into nutrition, I believe that money will come naturally.

Chasing money is meaningless. Money is chasing people. If people chase money, nothing will happen. In fact, we talked about venture capital. Yesterday, Sun Zhengyi said that he saw the man's eyes bright. Actually, I went to see him at that time. I never thought about asking for money. I just thought everyone was interested in exploring the Internet. My interest was increasing. You felt like asking for money, and your eyes were wrong, and your eyes were wrong.

When you invest with others, you need venture capital. Your confidence comes from knowing what you want to do rather than asking for money.

So Ali was full of controversy six or seven years ago or 35 years ago. This company is not reliable at all. How can we see it? In fact, in the first two months before we went public, many people thought that our company didn't make money at all and could not make money.

At that time, I firmly believed that Alibaba was much better than these people imagined. They said Ali was very bad. Actually, I knew we could still be better than you think.

But today we are in big trouble. Everyone thinks you are so good, too good, you can do everything, actually I know we are not so good.

Now is the most dangerous time, other people's expectations of you, think your company is a God, anything can do, a person think that you know everything, everything can be done, trouble comes.

I feel that Hu Xueyan has crashed into his own brain, and the problem has become bigger.

Each of us must understand our boundaries, what we want to do and what we want to do. I want to share this business idea before opening.

　　第二個，我想跟大家交流的，所謂的電子商務，其實阿里巴巴不是一家電子商務公司，阿里巴巴是一家幫助別人成為電子商務的公司，阿里巴巴的生意模式，全世界很少看到，全世界說人家有個亞馬遜，人家有個eBay，人家有這個有那個，怎么中國搞出這個東西出來，這是中國獨特的情況下誕生出來的，在十四年以前、十五年以前，我們確定做電子商務互聯網的時候，我們做了一個很重要的決定，我們是做大企業還是做小企業，我們如果做大企業，可能掙錢容易一點，那時候最流行的話，那時候最流行的一個字是電子商務解決方案，如果你搞定一家大國企，搞定一家跨國企業，你給他電子商務解決方案，就能很快掙點錢，通過公關手段，要么吃飯、要么喝酒，通過各種各樣的方法搞定，這不是我們的強項，我們做不了這個事情。

If the Internet is the biggest change of technology and technology in the century, it must have done things that could not be done yesterday. So what can not be done yesterday? It is to help those small businesses to lock in those who did not get help yesterday, to liberate the productivity of those small businesses, and to liberate these small businesses with the ability of IT.

So we locked out only fifteen years ago as a small business and only helped small businesses, so that led to a totally different direction in our direction.

Small businesses are very hard to do. Let's check. I saw a movie "Agam's story" just before thirteen fourteen years ago. I was a hard nut to crack. I went to venture capital in Silicon Valley. More than 30 venture capital all said that we were not interested in you, because you Model could not be Work at all, and the business model must be unsuccessful, because the US did not have such a business model.

They also asked, because at that time in China to do the Internet, is the United States copied one, and we want to do small and medium enterprises, the basic