Printing Machine: Developing New Products To Deal With The Turning Point Of The Market

Each product has its own sales cycle, and the printing machine is no exception. From the monthly point of view, the period of the end of the year and the second year before the Spring Festival is the purchasing period of printing and dyeing enterprises. They plan the purchase of new equipment by summarizing the sales situation of that year. However, from the reflection of printing machine manufacturers, most of the printing and dyeing enterprises take a wait-and-see attitude towards the purchase of new machines due to the lack of downstream demand this year. In terms of the year, some people think that every three or four years is a sales cycle for printing machines. Many enterprises say that sales volume was surprisingly good last year, and this year happens to be the "turning point" after the sales peak.

along with Country With the continuous improvement of environmental protection requirements of printing and dyeing enterprises and the increase of elimination of backward production capacity, enterprises gradually abandon the past production mode at the expense of environmental pollution. In addition to the purchase of new energy-saving and environmental friendly new equipment, in order to meet the environmental requirements and obtain more profits from limited equipment, they also choose to upgrade the old equipment. It is reported that the capacity after transformation can be increased by more than 1 times. At the same time, there is no corresponding increase in the demand for textile products in the lower reaches of the country, so the sales of printing machines will be temporarily dormant in the next 1~2 years.

Different from the domestic situation, it is known as rising Southeast Asia and other countries and regions in the market have great cost advantages, and at the same time, the requirements for environmental protection are relatively low. Therefore, the middle and low end printing and dyeing industry in the world has also been transferred here. Compared with products from Europe and America, the domestic printing machine has strong performance and good performance price ratio. However, due to factors such as distance and time, it is the most difficult problem to sell products overseas. However, some enterprises have developed new online systems, and remote monitoring devices have solved the worries of users.

The middle and low end industry transfer has increased the overseas sales volume of the domestic printing machines, at the same time, forced the domestic production enterprises to produce more high-end products with more advanced equipment, and accelerated the transformation and upgrading of the domestic printing machine production enterprises. Overall, enterprises must face the survival rule of survival of the fittest, and continuously develop new products on the high-end development path, always walking in the front end of the industry.

Yutai Textile: upgrading equipment and upgrading production capacity, optimistic about digital printing market.

As of November, the sales volume of Yutai textile company's domestic market dropped by about half, but sales abroad doubled. Chen Guangwang, the company's sales manager, told reporters that this year's sales are better.

Sales volume of domestic market this year. therefore The decline was due to the excellent sales last year, and the printing machine had a sales peak every three or four years, and the middle two or three years were all plain and light market sales cycles. From this year's sales situation, every month's performance is not very good, and on the current order, the market has not yet seen a larger growth of the turning point. In addition to a large number of purchases by users last year, sales volume has been affected, and the domestic environmental protection policies are stricter. Many printing and dyeing enterprises have begun upgrading and upgrading the equipment. The speed of printing machines has increased by 3 times, and the capacity of single units has increased by more than 1 times. In the absence of an increase in the domestic textile consumption market, the capacity of printing and dyeing enterprises has significantly expanded, so the printing machine market will not increase in the short term. At the same time, the main task of the company this year is to upgrade the products by printing and dyeing enterprises. At present, the company has basically completed the transformation of all the products sold.

The reason why the foreign market has improved greatly is that India and Southeast Asian countries and regions are emerging markets with low labor costs and strict supervision over environmental protection. Therefore, many new machines matching the local production environment are purchased for low-end products.

Chen Guangwang believes that the domestic environmental protection requirements for printing and dyeing enterprises will be stricter in the future. As the digital printing machine has no sewage discharge and meets the requirements of environmental protection and energy conservation, it will become the future development trend of the printing market. However, due to the fact that digital printing technology is not mature enough, slow speed, low output and high cost, Yutai company has been improving digital printing technology over the years. In short, the current printing machine equipment basically will not have a major revolutionary improvement, which requires the production enterprises need to do a good job in the details of product improvement, through continuous improvement of product performance to achieve a breakthrough in sales.