Skills And Methods Of Price Negotiation For Guide Buyers
Seeking third party help
In the strategy of superior rights, this "superior" usually can not appear, through telephone or false application.
Here, the "third party strategy" and "superior rights strategy" have been used one after another, so the director has appeared.
The director himself came over and gave a 4800 base price, which showed that the cooperation between the director of the Gome and the shopping guide was fairly tacit, and at the same time, he emphasized that the customer was very important and the customers liked it.
Later, the customer offered 4650, the director agreed, maybe the price authority was only the director.
Between director and guide shopping
Price
The distribution of power is different. For example, only 100 yuan of preferential power is given to the shopping guide. The director can have a preferential power of 200 yuan, while the customer's request exceeds 100 yuan, so the third party needs to intervene.
compromise
Strategy
Price concession is a tactic. If concession is not in place, customers who are very skilled in negotiation will have problems. They will not be able to make a deal, or the profit will be very low.
Let's take a look at the price concession process in this case: 4960 - 4870 - 4800 - 4650.
From the initial quotation to the "activity price" of the shopping guide, to the director's "bottom price", to the final paction price, the first concession was 90 yuan, the second concession was 70 yuan, and the third time concession was 150 yuan.
This is a very dangerous concession strategy.
Customers see more and more concession, and do not know how much space they can make.
Therefore, the best concession should be diminished concession and the "distance" of concessions.
In contrast, the price quoted by customers is very strategic: the first time plus 100 yuan, from 4500 to 4600; the second increase is 50 yuan, from 4600 to 4650.
In fact, customers add 30-50 yuan is no problem, but here is a good price negotiation skills.
Coping requirements
Upgrading strategy
Customers are "greedy" and always demand constant offers.
On the basis of determining the paction price, the customer is very smart. He immediately says that he wants to give a gift, which means "no gifts, no buying." it seems that the customer is a good negotiator.
Nowadays, shopping seems to be a situation where no gift can not be sold.
The customer knows that the wool is on the goat, but it still needs the gift. Because you do not, the merchant will not give you any discount.
Gifts are often a boost to the paction, a promotional force that plays a role in sales promotion.
Now that customers are turning to gifts, it seems that the function of gifts has changed and become a necessity for customers.
At this point, shopping guide is no choice, no matter what gift, we must show a drop.
Fortunately, the resource pfer ability of shopping guide is strong enough to get a gift from other brands.
Of course, shopping guide often has a very effective way, that is sympathy method, customers often feel too soft, and give up the demand for gifts.
The shopping guide is not only skilled in negotiation but also good at mentality, and is good at finding customers and not missing any sales opportunities.
It was originally a song, but on the road found a customer, indicating that there is a strong sense of occupation, only focus will have this sense of smell and sensitivity.
This is the characteristic of super shopping guide.
The original Ping Ping taxi can find big customers, Jo Gilad to go to the restaurant to eat to send several business cards, sea fishing Yang Xiao Li on the bus to find 2 customers.
Such success is not difficult to copy, so long as we have a heart, tomorrow will be brilliant.
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